Validate your proficiency with using and optimizing AI-Powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Performance Max and Shopping campaigns that maximize reach and conversions.
By earning the AI-Powered Shopping ads Certification, Google recognizes your ability to:
- Explain the basics of a growing retail business with Google
- Explain how Shopping ads work
- Articulate the importance of policy in the Shopping Ads ecosystem
- Identify core components of Google Shopping policy
- Describe how Merchant Center and a product feed support your shopping strategy
- Choose the appropriate campaign type for your marketing objectives
- Learn how Performance Max for Retail can help you reach more consumers.