Explore how data-driven attribution can help you successively optimize campaign activities, improving performance for multichannel bidding. ... Attribution, Google Ads, Measurement, Google Analytics ... Answer this question correctly to mark the module complete.What's an advantage of using data-driven attribution combined with Smart Bidding?...
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Discover Why Users and Creators Choose YouTube
Learn the Fundamentals of Google Ads Video CampaignsLearn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube...
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Discover Why Users and Creators Choose YouTube
Create and Manage Google Ads Video CampaignsLearn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube...
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Report on Your Guaranteed Campaigns
Optimize Google Ad Manager to Meet Objectives...at each line item and the key performance indicators the campaign will be evaluated against. Time period: September 2020 Goal quantity: 500,000 impressionsTargeting:Ad units: news, politicsKey values: pos = top...
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What is Creativity?
Inspire Creativity through Learner Engagement..."About - Project Zero - Harvard University." http://www.pz.harvard.edu/who-we-are/about. Accessed 31 Jul. 2020. “To be creative means to be in love with life. You can be creative only if you love life enough that...
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Deliver a Seamless Mobile User Journey
Drive growth with mobile experience...on design and performance optimization improved marketing effectiveness by as much as 26%, according to a 2020 BCG study. Rakuten Ichiba, a Japanese eCommerce company, found that enabling deep linking helped its...
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Deliver a Seamless Mobile User Journey
Drive growth with mobile experience...on design and performance optimization improved marketing effectiveness by as much as 26%, according to a 2020 BCG study. Rakuten Ichiba, a Japanese eCommerce company, found that enabling deep linking helped its...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Understand Why Reach and Frequency Matters
Plan Google Video Campaigns with Reach Planner...analysis of Nielsen Compass ROI benchmarks across 16 countries and $19B of total media spend measured. (Jan 2020 - Mar 2022)45% of the target audience reached by YouTube was incremental to TV, according to a TAR...
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Extend your reach with Google Meet
Distance Learning For EducatorsWhen students are away from the school, distance learning can mean fewer connections to school life. In this module we will look at how using Hangouts Meet for video calls and livestreaming can help keep that vital...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Learn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube creators, creators, youtube creator, marketing objectives, customer journey, campaigns, awareness, consideration, action, goals,...
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Discover how developments in user preferences and the regulatory environment more broadly impact publishers and the digital advertising industry. ... Regulation, Compliance, Privacy regulations, Privacy, Privacy forward solutions, Consent, GDPR, US State Regulations, COPPA, LGPD, Transparency, TCF, Transparency & Consent Framework, user...
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Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate...
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Use Google Analytics for Your Business
Google Analytics Certification... Learn how to navigate the Google Analytics interface, which reports are available, how to use these reports, and manage the data you send. ... After completing this Google Analytics learning path, you'll be...
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Get started using Google Analytics
Google Analytics Certification... Learn how Google Analytics collects and processes data, how to set up your account, and how dimensions and metrics power your reports. ... After completing this Google Analytics learning path, you'll be able...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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When students are away from the school, distance learning can mean fewer connections to school life. In this module we will look at how using Hangouts Meet for video calls and livestreaming can help keep that vital connection when distance learning. ... Recording a Meet Presenting your Screen in Meet Lesson Check Distance Learning Video Calls...
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Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. After completing this intermediate learning path, you’ll be able to: Learn about the different...
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Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
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Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...