Activating Google Ads Auction-Time Bidding in Search Ads 360 can enhance bidding performance on Google Search, yet still maintain your cross-channel bidding strategy by generating a unique bid for every search query through adaptive machine learning. *This course provides background, instruction, and tips related to the updated version of Search...
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...your ability to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Search strategy with wider company marketing plans Generate a plan to increase leads, sales or web traffic using Google Search Ensure your Search marketing plan is aligned with your digital marketing budget Note: Some...
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Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives. After completing this foundational learning path on Google Analytics, you'll be able to: Describe how Analytics addresses your...
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...Certification, Google recognizes your ability to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Display strategy with wider company marketing plans Generate a plan to increase awareness, consideration, action and retention using Google Display Develop a plan to reach new and existing...
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...Google Ads Display learning path, you'll be able to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Display strategy with wider company marketing plans Generate a plan to increase awareness, consideration, action and retention using Google Display Develop a plan to reach new and...
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Use Data-Driven Attribution in Search Ads 360
Build Your Campaign Strategy with Search Ads 360...to others? Share your feedback! Search Ads 360 doesn't provide a way to see the channel groupings it generates, but when you use a model with automated channel groupings in a report, you'll see conversion credit...
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Use Data-Driven Attribution in Search Ads 360
Search Ads 360 Certification Exam...to others? Share your feedback! Search Ads 360 doesn't provide a way to see the channel groupings it generates, but when you use a model with automated channel groupings in a report, you'll see conversion credit...
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Review what you learned and access helpful resources
Generative AI for Educators...You also discovered many ways in which AI can be a unique teaching assistant for educators — from generating newsletters to tailoring learning materials to reading levels to adding engaging examples. You can...
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Use Google Scholar to Find Academic Papers
Advanced Training...How Advanced Scholar Searches Google Scholar offers several citation formats that are automatically generated for each search result. The Cite link gives you options to copy and paste the citation in MLA, APA,...
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Ensure responsible use of AI
Generative AI for Educators...follow the steps to review an effective evaluation process for your AI outputs. You use an AI tool to generate a fictional primary source document for your social studies class, focusing on a diary entry from a...
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Enhance lessons and activities in creative ways
Generative AI for Educators...simpler prompt. Prompts for creative enhancements I am a [Enter your role]. Based on the following details, generate five examples using famous sports players.Subject: [Enter subject]Grade level: [Enter grade...
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Boost Performance with a Value-Based Strategy
AI-Powered Performance Ads Certification...what you know Resources Value-based bidding helps you prioritize the auctions that matter most and generate most conversion value for your business. Value is the monetary or business value a customer brings to...
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Boost Performance with a Value-Based Strategy
Foundations of AI-Powered Performance Ads...what you know Resources Value-based bidding helps you prioritize the auctions that matter most and generate most conversion value for your business. Value is the monetary or business value a customer brings to...
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Connect Ads Creative Studio to Google Ads
Create Effective Ads for Video Campaigns...the export process by selecting the Export button. A unique Ads Creative Studio project code can be generated, copied, pasted, and sent for import within Google Ads.Up to five codes can be generated per project,...
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Create Your Google Analytics Account and Property
Get started using Google Analytics...user base you're interested in understanding better — for example, a specific brand or region.If data should generally be analyzed together (product line, brand, application), that data should be in one Analytics...
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Grow Offline Sales with Performance Max
Grow Offline Sales Certification...Max for store goals best practices to advertise products Performance Max for store goals is a next generation of local campaigns that uses machine learning to reach the right consumers with the right ad.You can...
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Grow Offline Sales with Performance Max
Launch Your Offline Sales Strategy...Max for store goals best practices to advertise products Performance Max for store goals is a next generation of local campaigns that uses machine learning to reach the right consumers with the right ad.You can...
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Grow Offline Sales with Performance Max
Achieve Your Goals with Performance Max...Max for store goals best practices to advertise products Performance Max for store goals is a next generation of local campaigns that uses machine learning to reach the right consumers with the right ad.You can...