Explore how data-driven attribution can help you successively optimize campaign activities, improving performance for multichannel bidding. ... Attribution, Google Ads, Measurement, Google Analytics ... Answer this question correctly to mark the module complete.What's an advantage of using data-driven attribution combined with Smart Bidding?...
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Some customer activities are very important to your business, and in Google Analytics these are called conversions. Let’s look at conversions, what they are, and why they're important. ... conversion events, conversions, create conversions, create events, cross device reporting, cross platform reporting, conversion export, conversion import,...
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Sasha loves travelling, jazz music, shopping and dining out. Which, if any, of Sasha's recent activities might have used APIs (Application Programming Interfaces)?
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Unit 4 Review
Fundamentals Training...skills for you to master, with a little practice, anyone can learn these skills and have their classroom actively communicating online. Use the review questions below to assess your understanding of this unit’s...
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Unit 7 Review
Advanced Training...in this unit, but every path has the same end goal: to increase student engagement and learning with interactive, self-directed activities. This is important to keep in mind as you begin to use the core tools in...
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Welcome to Fundamentals training. By reading, watching videos, and doing activities, you'll learn how to integrate Google in your classroom. By the end of this course, you'll be ready to take the exam to become a Google Certified Educator Level 1. ... For educators who are new to Google tools, this course focuses on rethinking and retooling with...
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"Gain more insight into how your Search and Social campaigns affect your activity and online conversions through Search Ads 360 by expanding its measurement to include various additional partners, such as Google Analytics. *This course provides background, instruction, and tips related to the updated version of Search Ads 360." ... engine track...
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Welcome to Advanced training. By reading, watching videos, and doing activities, you'll learn cutting-edge strategies for integrating Google in your classroom. You can start and stop lessons at any time; we'll track your progress through the course. At the end of this course, you'll be ready to take the exam to become a Google Certified Educator...
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...can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure your activity and understand customer needs and their online behaviours. ... Google Digital Garage ,Grow with Google ,Grow with Google ,Google Digital Garage ,Google Ateliers...
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Build a First-Party Data Strategy with Google Ad Manager
Privacy-forward Solutions for Publishers...choices. Maximize the value of your inventory by creating insights and audiences with data . Control activation of your data across sales channels, when sharing with trusted buyers and when evaluating the Privacy...
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...Your learning journey consists of 12 moldules of content within the Build a First-Party Data Strategy with Google Ad Manager learning path. Complete each of the required activities in the path to earn an award demonstrating your understanding of Google Ad Manager’s privacy-forward solutions. This award will be visible under your profile in...
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...use generative AI tools to assist your teaching practice by saving time on everyday tasks, personalizing instruction to meet student needs, and enhancing lessons and activities in creative ways. Gemini and ChatGPT are examples of generative AI tools that are used with conversational prompts; in other words, you ask the AI tool for something,...
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...messaging tools to aid you in your efforts to comply with various regulations and manage user privacy choices. Maximize the value of your inventory by creating insights and audiences with data . Control activation of your data across sales channels, when sharing with trusted buyers and when evaluating the Privacy Sandbox. Complete this...
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Gather Insights with Floodlight
Get Started with Campaign Manager 360...the DCLID so that when a conversion event occurs, Campaign Manager 360 can understand the click activities that led to it. To measure conversions effectively, use the global site tag (gtag.js) as the format...
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Track Conversions with Floodlight & Global Site Tag
Display & Video 360 Certification Exam...from a buyer, which could include multiple items. Let's learn how to set up Floodlight tags and activities so you can track conversions and enable conversion metrics in reporting. Note: Screenshots use sample...
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Track Conversions with Floodlight & Global Site Tag
Power Your Media Plan with Display & Video 360...from a buyer, which could include multiple items. Let's learn how to set up Floodlight tags and activities so you can track conversions and enable conversion metrics in reporting. Note: Screenshots use sample...
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Develop your own instructional resource using an AI tool
Generative AI for Educators...saving time on everyday tasks to differentiating instruction to enhancing your existing lessons and activities in creative ways, AI tools can be a great resource for you as an educator. In this activity, you will...
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Use Google Tools to Personalize Learning
Advanced Training...them to do online. Are you asking them to be passive while playing a game? Or are you asking them to actively take a role in their own learning and then demonstrate what they’ve learned? In this lesson, we’ll...
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Cultivating Innovation Advocates
Certified Coach Curriculum...Innovation Advocates Who Are Innovation Advocates? Now that you have an idea about what kinds of activities and projects innovation advocates might work on during the school year, let’s think about how you...
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Create Attribution Models
Display & Video 360 Certification Exam...Done. Note: If you select a model other than the default biddable-conversions model, all Floodlight activities under Display & Video 360 Advertiser or linked Campaign Manager 360 Floodlight Configuration will be...
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Create Attribution Models
Build Your Media Strategy with Display & Video 360...Done. Note: If you select a model other than the default biddable-conversions model, all Floodlight activities under Display & Video 360 Advertiser or linked Campaign Manager 360 Floodlight Configuration will be...
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Differentiate instruction to meet student needs
Generative AI for Educators...you differentiate and customize content. Here are some examples: Modify materials with AI Here's a quick activity to review a key concept from this lesson.The templates you’ve been introduced to recently include...
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Measure and Report on Your Video Campaigns
Get Started with Campaign Manager 360...Video Pauses, Video Replays, and more.When working with publishers who don't accept VPAID, turn off Active View at the Campaign Manager 360 site level or placement level by using in-stream video settings. Key...