Initiate a new connected TV campaign in Display & Video 360 that aligns with campaign goals. Based on the goal of the connected TV campaign, determine the best way to buy connected TV inventory, set frequency management, and creative requirements. ... MP4 creatives, VAST creatives, frequency management, open auction, auction packages, private...
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Reach Planner is a Google Ads campaign planning tool designed to more accurately plan for reach and frequency-based Awareness, view-based Brand Consideration, and conversion-based Action video campaigns. ... Reach Planner, Reach, Frequency, Video ads, video, TV, TV ads, awareness, video campaigns, reach campaigns, awareness campaigns, reach...
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Resources
Generative AI for Educators...partnerships To equip young people around the world with AI literacy skills, we are building a global network of Experience AI partners. These partners are educational organisations dedicated to growing the...
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This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators. The curriculum is designed to be completed sequentially (e.g. follow the lessons in the order they are listed). ... strategies, challenges, impact, amplify, assessment, barriers, technology, assess, development,...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad Manager...as branded, the option of semi-transparency provides the right level of protection required to monetize premium inventory. With anonymous floor prices, advertisers and buyers don’t see the ad exchange seller...
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Use Ad Manager’s Yield Management Solutions
Optimize Google Ad Manager to Meet ObjectivesLearn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...
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Discover the Business Value of Apps
Drive Apps Growth with GoogleExplore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
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Promote a Safe and Responsible Online Presence
Fundamentals Training...your tracks stay around long after you leave the website you were viewing or close the computer. The Internet is not a private space, so students should be aware that what they do online is permanent.The ease with...
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Manage revenue for multiple partners
YouTube Asset Monetization...own or control intellectual property in different countries. In these cases, YouTube will pay each owner all net revenue the asset earned in that country. For example, one owner will receive the revenue from views...
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Review asset performance
YouTube Music Rights Management Certification...regularly to see if you are potentially losing out on revenue opportunities through assets without a Monetize policy.Ask: Which of our assets have a Block policy? See territories in conflict and the last ownership...
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Learn how to leverage your data to reach your marketing objectives with Customer Match and Similiar Audiences. ... customer match, audience solutions, search audiences, remarketing lists, similar audiences, data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s...
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When to use downloadable reports
YouTube Asset Monetization...that you can take to your accounting department. These reports are published to your CMS at regular intervals.Net revenue The amount that will be paid into an AdSense account, factoring in revenue sharing and...
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Explore the Value of Google Search
Increase awareness with Google AdsPotential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...