Understand how advertisers can create and optimize AI-powered Search ads to achieve marketing goals, focusing on broad match, responsive search ads, and value-based bidding. This practitioner learning path is a good fit for you if you need to understand Google's solutions and receive guidance for implementing them in Google Ads. To find other...
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Discover how AI-powered Search ads can help advertisers reach the right customer with the right ad. Learn best practices for keyword and bidding strategies, and boost campaign performance to reach your marketing goals. This strategist learning path is designed to help you if you need to understand Google's solutions but not the details on how to...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad Manager...as branded, the option of semi-transparency provides the right level of protection required to monetize premium inventory. With anonymous floor prices, advertisers and buyers don’t see the ad exchange seller...
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Building Empathy with ELLs
Support English Language Learners...use offline Building Collaboration & Communication Skills Schools can use Google Translate to create a welcoming and accessible environment at the school. This may take the form of multi-language school displays;...
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Use Ad Manager’s Yield Management Solutions
Optimize Google Ad Manager to Meet ObjectivesLearn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...
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Introduction
Digital Citizenship and Safety Course...your students online safety skills.Learn how you can help your students become good digital citizens. Welcome to the Digital Citizenship and Safety course. This online course is designed for you and your students...
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Explore the course overview
Generative AI for Educators...a variety of workplace tasks and challenges — all with the help of AI. Check out just a few examples: Welcome to the world of AI Those are just some of the ways you might interact with AI in your day-to-day life....
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Discover the Business Value of Apps
Drive Apps Growth with GoogleExplore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
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Promote a Safe and Responsible Online Presence
Fundamentals Training...your tracks stay around long after you leave the website you were viewing or close the computer. The Internet is not a private space, so students should be aware that what they do online is permanent.The ease with...
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Use Google Analytics for Your Business
Google Analytics Certification... Learn how to navigate the Google Analytics interface, which reports are available, how to use these reports, and manage the data you send. ... After completing this Google Analytics learning path, you'll be...
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Manage revenue for multiple partners
YouTube Asset Monetization...own or control intellectual property in different countries. In these cases, YouTube will pay each owner all net revenue the asset earned in that country. For example, one owner will receive the revenue from views...
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Get started using Google Analytics
Google Analytics Certification... Learn how Google Analytics collects and processes data, how to set up your account, and how dimensions and metrics power your reports. ... After completing this Google Analytics learning path, you'll be able...
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Review asset performance
YouTube Music Rights Management Certification...regularly to see if you are potentially losing out on revenue opportunities through assets without a Monetize policy.Ask: Which of our assets have a Block policy? See territories in conflict and the last ownership...
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Learn how to leverage your data to reach your marketing objectives with Customer Match and Similiar Audiences. ... customer match, audience solutions, search audiences, remarketing lists, similar audiences, data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s...
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Getting Started with Your Chromebooks
Chromebook Training... Just Open the Chromebook and… Starting on the Right Track See What Other Educators Said Lesson Check Welcome to Chromebooks! UNIT 1: CHROMEBOOKS ACROSS ADMINISTRATION AND CLASSROOM Expected Lesson Time: 20 minutes...
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When to use downloadable reports
YouTube Asset Monetization...that you can take to your accounting department. These reports are published to your CMS at regular intervals.Net revenue The amount that will be paid into an AdSense account, factoring in revenue sharing and...
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Explore the Value of Google Search
Increase awareness with Google AdsPotential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
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Engage customers with Google My Business
Google My Business...think about her coffee shops, especially considering her dedication to creating great drinks and a welcoming atmosphere. When her customers leave reviews mentioning this, it helps her business stand out even...
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Update and Share Your Syllabus with Ease
Advanced Training...year, it might be nice if she has her own photo on the syllabus. A simple headshot can make the syllabus more welcoming and since students get access to the syllabus before classes start the students will already...
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Focus on Mobile Speed
Drive growth with mobile experience...responds when it's tapped. Testing for mobile speed in a lab is different from testing under real-world network conditions. Only field data can give you the complete picture. Go test your site and app in the real...
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Focus on Mobile Speed
Drive growth with mobile experience...responds when it's tapped. Testing for mobile speed in a lab is different from testing under real-world network conditions. Only field data can give you the complete picture. Go test your site and app in the real...