Learn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered Creative,...
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Personalize Guardian Outreach
Advanced Training... Use Forms to Log Guardian Communication Share a Sheet to Track Student Progress Lesson Check Expected Lesson Time: 15 minutes Use Classroom to Automate Personalized Updates The Power of Engagement UNIT 4: CONNECT...
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Provide Effective Feedback
Certified Trainer Course... Designing a High-Quality Communication Plan Lesson Check Communicate Your Feedback Effectively Expected Lesson Time: 15 minutes UNIT 3: IMPLEMENT BEST COACHING PRACTICES Now let's do a quick check to make sure you...
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Support a Shared Vision Within a School
Certified Trainer Course... See What Other Educators Said See What Other Educators Said Expected Lesson Time: 15 minutes UNIT 1: INFLUENCE ORGANIZATIONAL CHANGE Support School(s) in Change Management Processes Develop a Shared Vision Lesson...
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... UNIT 1: INFLUENCE ORGANIZATIONAL CHANGE Envision Your Role as a Leader See What Other Educators Said Address the Needs of Adult Learners See What Other Educators Said Set Goals with Your Audience in Mind Lesson Check Expected Lesson Time: 15 minutes Now let's do a quick check to make sure you got this lesson (and that we give you credit for...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for StrategistsLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for PractitionersLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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20% Time
Advanced Training... Lesson Check Autonomy Leads to Inspiration Expected Lesson Time: 15 minutes UNIT 11: STUDENT AGENCY Successfully Structuring 20% Time Tools for Facilitating 20% Time Now let's do a quick check to make sure you got...
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Explore opportunities to experiment with video creative and drive effectiveness based on Google's research. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video experiments, experimentation, test creative,...
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Set Up and Manage Video Ad Rules
Optimize Google Ad Manager to Meet Objectives...one 30-second pre-roll video ad, with no podding (showing just one ad)Targeted to the run of network, with no specific targetingMid-rolls, post-rolls, and other types of ads are disabled.You can change...
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Establishing Yourself as a Leader
Certified Trainer Course... UNIT 1: INFLUENCE ORGANIZATIONAL CHANGE Envision Your Role as a Leader See What Other Educators Said Address the Needs of Adult Learners See What Other Educators Said Set Goals with Your Audience in Mind Lesson...
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Explore Creative Experimentation Opportunities
Create Effective Ads for Video CampaignsExplore opportunities to experiment with video creative and drive effectiveness based on Google's research. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative...
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Create Audio Creatives
Serve Creative Ad Formats at Scale Using Google Marketing PlatformSeamlessly execute your audio campaign via programmatic pipes across multiple inventory sources. ... audio production, DV360, audio ad, audio creative, audio, Creative, GMP, Google Marketing Platform, Display & Video...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...
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Set Up Your Display Campaign Bidding Strategy
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...
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Uncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives, Target CPA, Maximize Conversions ... Select the option that best describes your learning goal to receive a more...
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Empower Student Learning with Earth
Fundamentals Training... Features and Navigation Guide Expected Lesson Time: 25-35 minutes Using Google Earth Tools to Try See What Other Educators Said Lesson Check A World of Opportunities UNIT 10: BUILD INTERACTIVE LESSONS Now let's do...
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Drive Action with Video Bidding Solutions
Create and Manage Google Ads Video CampaignsUncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing...
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Drive Action with Video Bidding Solutions
Learn the Fundamentals of Google Ads Video CampaignsUncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing...