Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
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Discover how Google Ad Manager’s privacy-forward tools can help you improve the relevance of your ads and create a durable data strategy in an evolving privacy landscape. After completing this intermediate learning path, you’ll be able to: Use Google Ad Manager’s regulatory compliance and privacy messaging tools to aid you in your efforts to...
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Learn how to use AI-powered Shopping ads to drive sales. This learning path covers how Shopping ads work, how to set up and manage a Merchant Center account, and how to connect Shopping ads to marketing goals. Once you complete this foundational Google Ads learning path, you'll be able to: Explore the Shopping ads ecosystem. Understand the...
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Discover how AI-powered Search ads can help advertisers reach the right customer with the right ad. Learn best practices for keyword and bidding strategies, and boost campaign performance to reach your marketing goals. This strategist learning path is designed to help you if you need to understand Google's solutions but not the details on how to...
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Build a First-Party Data Strategy with Google Ad Manager
Privacy-forward Solutions for PublishersDiscover how Google Ad Manager’s privacy-forward tools can help you improve the relevance of your ads and create a durable data strategy in an evolving privacy landscape. After completing this intermediate learning...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
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Understand how advertisers can create and optimize AI-powered Search ads to achieve marketing goals, focusing on broad match, responsive search ads, and value-based bidding. This practitioner learning path is a good fit for you if you need to understand Google's solutions and receive guidance for implementing them in Google Ads. To find other...
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Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...