Welcome to the Privacy-forward Solutions for Publishers program. This collection of learning includes intermediate-level content to help you succeed in a privacy-forward world. Your learning journey consists of 12 moldules of content within the Build a First-Party Data Strategy with Google Ad Manager learning path. Complete each of the required...
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Meet and Set up AdMob
Get Started with Google AdMobDiscover the various ways apps can be monetized and specifically how you can earn money using an ads-supported model in your app. Learn how to get started with AdMob, and how AdMob offers app developers of all sizes...
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Review and Manage Ads in Google Ad Manager
Drive Advertising Revenue with Google Ad ManagerReview, block, report, and manage ads and Google ad accounts for your site or app. Use the Ad review center to ensure policy compliance of the ads served on your site or app. ... Related ads, Block ads, Image search,...
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Manage Ad Formats and Inventory with AdMob
Get Started with Google AdMobGet the most out of your app by choosing ad formats and creating ad units with AdMob. Discover how to choose the right ad format for your app. Create value for yourself with the inventory features in AdMob. ... user...
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Understand Customer Lifetime Value
Drive Apps Growth with GoogleLearn how to assess the full value of each app customer. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, lifetime value ... Lifetime value (LTV) is one of the most powerful business key performance...
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Confirm Data Is Being Collected
Get started using Google AnalyticsValidate that data is coming into Google Analytics from your website or app. ... analytics, google analytics, ga, ga4, digital analytics ... You learned how to set up data collection for websites and apps. Now let's...
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Use Digital Analytics to Grow Your Business
Get started using Google AnalyticsDiscover how digital analytics can give you greater insight into how your users are interacting with your app or website. ... analytics, google analytics, ga, ga4, digital analytics ... This course uses the Google...
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Tap into unlimited potential with creativity tools
Inspire Creativity through Learner EngagementCurate engaging learning connections with creative tools like Google Arts & Culture, Chromebook App Hub, CS First, and more! ... What can we do with Google Experiments? Let’s Explore Google Arts and Culture Getting...
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Learn how to assess the full value of each app customer. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, lifetime value ... Lifetime value (LTV) is one of the most powerful business key performance indicators (KPIs). It's also a great tool to plan for future growth and serves as a reminder of the ever-growing importance of user...
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Discover the Value of Google Analytics for Firebase
Drive Apps Growth with GoogleLearn the value of GA4F to your app business, the exclusive benefits and features unlocked by adopting GA4F SDK, and how to implement GA4F at a high level. ... Measurement, Apps, Apps Metrics, app metrics, Measuring...
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Offer a Personalized Mobile Experience
Drive growth with mobile experience...to user experience and conversion rate. Learn how payment solutions may be used to enhance site or app personalization. ... Personalize, Personalization, GPay, Payments, Identity, Optimize, Conversion Rate,...
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Offer a Personalized Mobile Experience
Drive growth with mobile experience...to user experience and conversion rate. Learn how payment solutions may be used to enhance site or app personalization. ... Personalize, Personalization, GPay, Payments, Identity, Optimize, Conversion Rate,...
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Validate that data is coming into Google Analytics from your website or app. ... analytics, google analytics, ga, ga4, digital analytics ... You learned how to set up data collection for websites and apps. Now let's confirm data is being collected properly and learn how to troubleshoot data collection issues.By the end of this lesson, you'll be...
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Boost Your Active View Score in Ad Manager
Drive Advertising Revenue with Google Ad Manager...for publishers to consider. Use Ad Manager’s active view score to drive ad performance on your site or app. ... Active View, Google Ad Manager ... Check your knowledge Track impressions with viewability. Measure...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad Manager...Create rules and protections to allow the ads you want, and block the ads you don’t from your website or app. ... Google Ad Manager, Rules, Protections ... Now that you've learned how to create unified pricing...
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Prioritize Conversion Rate Optimization
Drive growth with mobile experience...it matters. Understand how to identify, prioritize, and test potential improvements for mobile sites and apps. ... Optimize, Conversion Rate Optimization, Conversion Rate, CRO, mWeb, Growth, Apps, Mobile, Google...
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Prioritize Conversion Rate Optimization
Drive growth with mobile experience...it matters. Understand how to identify, prioritize, and test potential improvements for mobile sites and apps. ... Optimize, Conversion Rate Optimization, Conversion Rate, CRO, mWeb, Growth, Apps, Mobile, Google...
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Invest in Mobile Experience for Growth
Drive growth with mobile experienceLearn why a user’s journey across mobile web and apps matters to businesses. Explore the challenges and opportunities of creating a great mobile experience. ... mWeb, Growth, Apps, Mobile, Google Ads ... While mobile...
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Invest in Mobile Experience for Growth
Drive growth with mobile experienceLearn why a user’s journey across mobile web and apps matters to businesses. Explore the challenges and opportunities of creating a great mobile experience. ... mWeb, Growth, Apps, Mobile, Google Ads ... While mobile...
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Give Proper Credit with Attribution
Measure Your Marketing with Google AnalyticsAttribution can help you see how customers get to and do specific actions on an app or website. Using attribution models can help you glean insights about customers. ... google ads analytics, link google ads,...
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Manage Settings with the Admin Tab
Drive Advertising Revenue with Google Ad Manager...in the Admin tab. With these adjustments, you can enable your business to serve ads on your site or app the way you want them to appear. ... Admin settings, Google Ad Manager ... Check your knowledge Check...
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Deliver a Seamless Mobile User Journey
Drive growth with mobile experience...the key principles and benefits of a seamless mobile experience. Explore solutions like Progressive Web Apps and deep linking to understand how they deliver better experiences for mobile users. ... Deep Linking,...
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Deliver a Seamless Mobile User Journey
Drive growth with mobile experience...the key principles and benefits of a seamless mobile experience. Explore solutions like Progressive Web Apps and deep linking to understand how they deliver better experiences for mobile users. ... Deep Linking,...
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Use Digital Analytics with Marketing Data
Measure Your Marketing with Google Analytics...many ways to promote a business and reach new customers online. Seeing how customers find your website or app can help you determine areas in which to invest resources and reach the most customers. ... analytics...