Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Get your Business Profile verified
Google My BusinessYou have your Google My Business account set up, but before you can move forward, you’ll need to confirm that you’re the one who really owns the business. It’s a simple process, whether you have one location or a...
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Learn how to optimize your campaign structure to reflect your marketing goals. ... google search campaign structure, search campaign structure, campaign structure, campaign, ad group, keyword, account ... Let's imagine you're working for a home improvement store that wants to drive sales of their painting supplies, power tools, and plumbing...
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Boost Conversion-Based Strategies in Search
Intermediate AI-Powered Search Ads for Strategists & PractitionersLearn how optimization strategies can help marketers increase sales or leads with Search campaigns. ... boost conversion-based bidding strategies, conversions, lead generation, increase sales, marketing objectives,...
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Get to Know Search Ads 360
Get Started with Search Ads 360Learn the role that Search Ads 360 plays within the Google Marketing Platform suite of products. Explore the Search Ads 360 features available to you and learn how to navigate between each platform. ... Search Ads 360...
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Get to Know Search Ads 360
Search Ads 360 Certification ExamLearn the role that Search Ads 360 plays within the Google Marketing Platform suite of products. Explore the Search Ads 360 features available to you and learn how to navigate between each platform. ... Search Ads 360...
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Discover the variety of targeting options in a Google Display ads campaign, and learn how to select the best option for achieving your marketing objectives. ... Display targeting, build awareness, influence consideration, drive action, Demographic, Affinity, Custom Affinity, In-Market, Custom Intent, Similar Audiences, Audience Slider,...
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Get specific data and insights you need from your reports using filters and comparisons. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Now that we know about default reports, let's examine some ways you can filter and compare data in reports to gain the insights you're looking for.By the end of this lesson, you'll be...
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Find efficiency with the Ad Exchange API
Authorized Buyers API BasicsThe Ad Exchange Buyer API allows your real-time bidding application to update account information, submit creatives, and pull reports. Learn how this can lead to easier and more efficient bid management. ...
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Boost Conversion-Based Strategies in Search
Explore Search Ads Optimization Best PracticesStrengthen your campaign optimization to reach your desired audience. Improve performance as you work to achieve your conversion-based marketing objectives. ... bid strategy report, optiscore, optimization score, grow...
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Manage and Filter the Data You Collect
Use Google Analytics for Your BusinessUse settings and filters to manage the data you are collecting and sending to Google Analytics. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Filtering reports In this lesson, we will...
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Make deals with the Marketplace API
Authorized Buyers API BasicsThe Ad Exchange Marketplace offers a way to quickly and easily discover inventory opportunities and make deals programmatically with Ad Exchange publishers. ... programmatic, automation, efficiency, RTB ... The Ad...
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Create Your Google Analytics Account and Property
Get started using Google AnalyticsGet to know how a Google Analytics account is structured, and set up your account in a way that makes sense for your business. ... analytics, google analytics, ga, ga4, digital analytics ... Now that you have a basic...
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Check bid filtering with RTB Breakout API
Authorized Buyers API BasicsWith the high volume of impressions being bid on in the Ad Exchange auction, it can be hard to keep track of what’s working and what’s not. The RTB Breakout API can help with that. ... programmatic, automation,...
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Use Digital Analytics with Marketing Data
Measure Your Marketing with Google AnalyticsThere are many ways to promote a business and reach new customers online. Seeing how customers find your website or app can help you determine areas in which to invest resources and reach the most customers. ...
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Review and Manage Ads in Google Ad Manager
Drive Advertising Revenue with Google Ad ManagerReview, block, report, and manage ads and Google ad accounts for your site or app. Use the Ad review center to ensure policy compliance of the ads served on your site or app. ... Related ads, Block ads, Image search,...
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Measure the impact of Studio creatives
Studio BasicsIn this course, you’ll discover how reporting works for rich media dynamic creatives, where you may have multiple iterations of a single ad. We’ll also show you how to set up and interpret reporting so you can make...
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Find High-Quality Educational Content on YouTube
Fundamentals Training... Hello YouTube! Lesson Check UNIT 11: CAPTIVATE YOUR CLASS WITH VIDEO Increasing Student Engagement with Video Expected Lesson Time: 14 minutes Finding, Saving, and Showing Educational Videos Now let's do a quick...
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Group Valuable Customers with Audiences
Measure Your Marketing with Google AnalyticsYour customers are key to the success of your business. You can use audiences in Google Analytics to learn more about your customer segments and make decisions that can help you reach your business goals. ... link...
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Achieve full Display & Video 360 workflow automation by using Read/Write API. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Read/Write API, API, automation, Display & Video 360 ... Many companies adopt multiple digital platforms for managing marketing...