Discover the variety of targeting options in a Google Display ads campaign, and learn how to select the best option for achieving your marketing objectives. ... Display targeting, build awareness, influence consideration, drive action, Demographic, Affinity, Custom Affinity, In-Market, Custom Intent, Similar Audiences, Audience Slider,...
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Learn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Examine how to fully leverage creative ad formats to improve engagement and increase brand impact even further through various immersive and engaging formats. Use data-driven creatives to personalize your creative’s look and feel for different customer segments. ... Google Marketing Platform, GMP, Creative, data-driven creative, creative...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad Manager...should also know what their purpose is, how they function, and how to report on them. Below are some recommendations to help you put it all together.How to apply what you’ve learned:Talk with your ad ops manager...
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Use Ad Manager’s Yield Management Solutions
Optimize Google Ad Manager to Meet ObjectivesLearn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...
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Discover the Business Value of Apps
Drive Apps Growth with Google...apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just marketers that should care about apps. Apps are more than a marketing...
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Promote a Safe and Responsible Online Presence
Fundamentals Training...fact is that they need to be coached and directed so they behave well online.Our online tracks are commonly called a digital footprint. Taking a proactive stance on your digital footprint is an important thing...
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Manage revenue for multiple partners
YouTube Asset MonetizationDetermine payouts to contributors based on asset performance and communicate clearly and effectively around revenue and payments. ... New Article Title New Article Title Interpret field names in downloadable reports...
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Review asset performance
YouTube Music Rights Management Certification... Dive into downloadable reports Find out what your assets are earning Common asset administration tasks Keep learning! Try it Check your knowledge Familiarize yourself with the downloadable reports available to you...
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... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just marketers that should care about apps. Apps are more than a marketing story Driving apps growth is a marketing objective that impacts...
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...data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s Audience solutions offer you a complete set of strategies and products to connect you with people in the moments when they’re ready to buy. Recap You know your customers best. Knowing your customers can help...
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Boost Student Research Skills
Fundamentals Training...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
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Explore the Value of Google Search
Increase awareness with Google Ads...know how to customize your keyword list to best suit your campaign goals, let’s take a look at how to complement your keyword strategy with Dynamic Search Ads. Up next Hiroko is running a sale on kids’ bikes, and...
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Use Google Analytics for Your Business
Google Analytics Certification...interface, which reports are available, how to use these reports, and manage the data you send. ... After completing this Google Analytics learning path, you'll be able to: Navigate the Google Analytics interface...
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Get started using Google Analytics
Google Analytics Certification...data, how to set up your account, and how dimensions and metrics power your reports. ... After completing this Google Analytics learning path, you'll be able to: Understand how Google Analytics collects and...