Learn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type, device targeting, content exclusions, start date, end date, display campaign settings ... Campaign settings are additional levers...
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Discover the Video ad formats that are best suited for action goals, as well as tips for implementing them. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives, skippable in-stream, in-feed ... Learn the ABCDs of Effective Creative for Action Select the option that best describes...
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Learn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type, device targeting, content exclusions, start date, end date, display campaign settings ... Your daily budget is the average amount...
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Resources
Generative AI for Educators...applications are already changing many aspects of our lives. From search engines, social media content recommenders, self-driving cars, and facial recognition software, to AI chatbots and image generation, these...
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One of the greatest benefits of using Google Workspace for Education is the ability to collaborate with colleagues and students on a document in real-time, or at different times, making collaboration convenient. In this lesson, you will learn more about how to use Google to collaborate effectively. ... Share your live document Knowledge check...
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Manage a Project with Digital Tools
Succeed in the Workplace... In this free adult education course, students track the progress of a project while they learn computer skills for future education and careers. ... Manage a Project with Digital Tools - Applied Digital...
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Use Google to Get a New Job
Power your job search...their job search more efficient. This free blended learning course from Applied Digital Skills teaches computer skills using project-based learning. ... Use Google to Get a New Job - Applied Digital Skills...
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Set up events in Firebase, and use them to power conversions, audiences, and bidding in Google Ads. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, measuring app growth, app conversion tracking, firebase ... Once you've created events for different ways users can interact with an app, you can use those events to bid to...
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...Waze to connect directly with customers while they’re on the go. Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. Thanks to Wazers everywhere, Waze is able to partner with city...
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Learn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss what YouTube's viewer growth means for his brand. Meet Walt, a brand manager at Sina & Co., and Sophia, his Google lead Hi Sophia,...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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...By the end of the lesson, you’ll be able to: Google classroom is a great tool for educators and education admins who want to use tech to improve collaboration and communication for their students, guardians, and colleagues. If you are keen to learn more about ways this tool can enhance your work life check out the resources below. Follow...
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This course is designed for you and your students to learn how they can help create a safe and positive experience online. By reading, watching videos, and doing activities, you’ll learn how to integrate Digital Citizenship and Safety activities into your classroom curriculum. ... The proper use of technology helps students learn better, and as...
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...audience strategy, and measure performance goals for your campaigns and placements — all in one tool.By the end of this module, you'll be equipped to launch your first campaign in Campaign Manager 360 by completing the trafficking process from creating an advertiser to uploading creatives. Here's an overview of the six stages of setting up...
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...order setup, campaign setup, bulk editing, Structured Data Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the following statements are true? Show what you know Some of the codes (e.g. for audience targeting) can be looked up in the Display & Video 360 interface....
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Initiate a new connected TV campaign in Display & Video 360 that aligns with campaign goals. Based on the goal of the connected TV campaign, determine the best way to buy connected TV inventory, set frequency management, and creative requirements. ... MP4 creatives, VAST creatives, frequency management, open auction, auction packages, private...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Discover how to set conversion values to achieve online sales marketing objectives with a single Performance Max campaign. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing goals, marketing objectives, online sales, grow online ... Select your objective. Using conversion value rules, specify what...
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Measure the results of your consideration campaigns effectively by applying measurement solutions and implementation guidelines. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives, conversions, measurement ... Select the option that best describes your learning goal to receive a...
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Whether you are a school’s go-to technologist, a stellar classroom teacher or an enterprising consultant, Certified Trainers are passionate about helping educators transform classrooms with technology. In order to prepare for this application, you will be taken through the Trainer Course below. Our hope is that you will grow as a trainer by...
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...Analytics ... Resources Knowing the facts and learning how others have benefited can make choosing data-driven attribution an easy decision. In this module, you'll learn common myths and the truth about each. Answer this question correctly to mark the module complete. Sally is responsible for advertising at YourAdventure, a travel company....
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...review What happens when data isn’t available? Now that you know how to manage the data that Google Analytics collects, let's learn about conversions.By the end of this lesson, you'll be equipped to:Define a conversion for your businessMark an event as a conversion Answer this question correctly to mark the module complete. Show what you...
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Google Tasks and Google Keep are useful tools to help you keep track of notes and to-do lists, stay organized, and collaborate with others and works well with other tools such as Gmail and Calendar. ... Create to-do lists in Google Tasks Integrate lists in Google Tasks with Google Calendar Knowledge check Create multi-functional notes in Google...
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Become familiar with the basic steps of campaign setup. Learn the techniques for building audiences and how audiences differ between App Campaigns for installs (ACi) and App Campaigns for engagement (ACe) and how to set up ACe in Google Ads. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... The basic steps to...