Reach Planner is a Google Ads campaign planning tool designed to more accurately plan for reach and frequency-based Awareness, view-based Brand Consideration, and conversion-based Action video campaigns. ... Reach Planner, Reach, Frequency, Video ads, video, TV, TV ads, awareness, video campaigns, reach campaigns, awareness campaigns, reach...
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...trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad Manager.In this module, you’ll learn how to:Explain how the Multiplex creative format...
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Focus on how your assets are performing against your goals before bidding begins by choosing how to optimize between the available creatives to fill an impression. ... DV360, video, display, optimization setting, video optimization, display optimization, optimize creative, creative optimization, Creative, GMP, Google Marketing Platform, Display...
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Analyze the performance of your creatives over time by understanding how to report on variants and optimizing your strategy based on their performance. ... report, strategy, Google Marketing Platform, GMP, Creative, data-driven creative, variant, variants, variant asset, creative variant, optimization, optimize, Display & Video 360, DV360 ...
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Learn how the benefits of optimization score can improve app performance. ... Optimization, optimization score ... Optimization score drives direct increase in performance Show what you know What is optimization score? Let's look at a couple of bid and budget recommendations as examples to see how the optimization score works and some best...
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Learn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business goals. ... performance, performance planner, testing, experiments, recommendations, a/b testing, insights, reporting, report, bid...
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Welcome to Advanced training. By reading, watching videos, and doing activities, you'll learn cutting-edge strategies for integrating Google in your classroom. You can start and stop lessons at any time; we'll track your progress through the course. At the end of this course, you'll be ready to take the exam to become a Google Certified Educator...
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...automated ... How do Performance Max campaigns work? Performance Max campaigns use AI to respond to real-time signals, maximize conversion value, and reach your audience across Google’s advertising channels.Performance Max campaigns automatically optimize bids, products, and audiences across Google’s advertising networks to promote your...
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Learn how to identify your marketing objectives ... Here are two brief surveys for you to complete Resources The consumer journey traditionally follows four stages — awareness, consideration, sales, and leads.Objectives (KPIs) are media-channel agnostic, and metrics are media-channel specific.Choose one marketing objective for each stage of the...
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Discover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness, campaigns, customer journey, marketing objectives, google ads, video, YouTube ... Align your Video campaign strategy to your...
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Welcome to Fundamentals training. By reading, watching videos, and doing activities, you'll learn how to integrate Google in your classroom. By the end of this course, you'll be ready to take the exam to become a Google Certified Educator Level 1. ... For educators who are new to Google tools, this course focuses on rethinking and retooling with...
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Learn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered Creative,...
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Learn how to understand conversion data ... Here are two brief surveys for you to complete Before analyzing conversion data, it's important to make sure to accurately understand the status of your conversions and diagnose any conversion actions that have errors and aren’t working properly.Tag Assistant is a tool that helps you verify your...
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As consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing goals, marketing objectives, generate leads, lead gen, lead generation ... Let’s look at how Regus,...
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Choose from a variety of location data sources to promote your local product offerings. ... Google Business Profile, Location Extensions, Affiliate Location Extensions, Chains, Global Locations Groups ... Let's dive into each location data source. Once you've set up your account, you can link your Google Business Profile to Google Merchant...
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Learn how to make effective video ads tailored to an action objective using Google's ABCDs of effective creative. ... video action, video ad creative, creative basics, video action ads, action creative, creative essentials, video creative, video creative essentials, Action ABCDs, creative for action, youtube creative, video ads, create video,...
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Learn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics targeting, affinity, custom affinity, upper funnel, awareness, display campaign ... Whether you have a new product...
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Discover how value-based bidding can help advertisers focus on the right consumers for their business goals. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, conversion based strategies, volume-based strategies, conversion volume, optimize for conversion volume, Maximize conversions, conversion metrics,...
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Discover the metrics most important to measure for app growth and how Firebase can be used to power them. ... Measurement, Apps, App Metrics, apps metrics, Measuring Apps, measuring app growth, app conversion tracking, firebase ... Answer this question correctly to mark the module complete.What's the difference between Google Analytics for...
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Learn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube creators, creators, youtube creator, marketing objectives, customer journey, campaigns, awareness, consideration, action, goals,...
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Learn how to use omnichannel bidding to grow total sales. ... omnichannel bidding ... Case study: IKEA Belgium Check out the pitch activity charts within the Product Metrics tab in Connect Sales to analyze and track your leads gen form extensions pitch activity impact on products metrics. How? Watch this short 1min video! Tool Tip: let's track...
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Apply recommendations automatically to help boost the efficiency and performance of your account while saving valuable time. ... Optiscore, Optimization Score, Optiscore explained, Recommendations, auto apply, automatically apply recommendations, apply recommendations, use recommendations, use optimization score, AAR ... Here are two brief...
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Recognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives ... Select the option that best describes your learning goal to receive a more personalized...
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Learn how to set up Google Display ads, apply best practices, and optimize your ads. ... rda, responsive display ad, responsive display ads, display campaign, uploaded display ad, best practice for display ad ... Responsive displays ads are the most commonly used Google Display ad format because of how simple they are to create and how...