Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
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Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
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Be noticed with search ads
Promote a business with online advertisingSearch Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
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Be noticed with search ads
Fundamentals of digital marketingSearch Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
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Find success with analytics
Understand customers needs and online behaviours...loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.
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Find success with analytics
Fundamentals of digital marketing...loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.
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Improve your search campaigns
Promote a business with online advertisingThe world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...
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Improve your search campaigns
Fundamentals of digital marketingThe world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
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...some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness. ... Grow with Google ,Grow with Google ,Google Digital Garage ,Google Digital Garage ,Google Ateliers Numériques ,Google Ateliers Numériques
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Explore Search Ads 360 Performance Center
Get Started with Search Ads 360...using Search Ads 360 Performance Center. Key takeaways Janelle works at a large search engine marketing (SEM) agency and is responsible for managing her client’s monthly Search and Shopping spend across search...
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Explore Search Ads 360 Performance Center
Search Ads 360 Certification Exam...using Search Ads 360 Performance Center. Key takeaways Janelle works at a large search engine marketing (SEM) agency and is responsible for managing her client’s monthly Search and Shopping spend across search...
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Grow Online Sales with Performance Max
Achieve Your Goals with Performance Max...the guesswork of allocating and optimizing budgets across multiple channels.Domino’s and their agency SEM used Performance Max campaigns with a Maximize Conversion Bidding strategy to increase order revenue...
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Grow Online Sales with Performance Max
AI-Powered Performance Ads Certification...the guesswork of allocating and optimizing budgets across multiple channels.Domino’s and their agency SEM used Performance Max campaigns with a Maximize Conversion Bidding strategy to increase order revenue...
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Grow Online Sales with Performance Max
Foundations of AI-Powered Performance Ads...the guesswork of allocating and optimizing budgets across multiple channels.Domino’s and their agency SEM used Performance Max campaigns with a Maximize Conversion Bidding strategy to increase order revenue...