You’re about to test your Waze knowledge. The Waze Ads Fundamentals assessment consists of 28 questions and takes 35 minutes to complete. Keep in mind: You’ll need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you’ve answered enough questions correctly, you won’t pass. ... You’re about to test your...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad Manager...pricing for specific buyers, advertisers, or brands, here are some things to consider. Differentiate between buyers, advertisers, and brands A buyer is a firm that can represent multiple advertisers, and buy on...
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Use Ad Manager’s Yield Management Solutions
Optimize Google Ad Manager to Meet ObjectivesLearn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...
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Discover the Business Value of Apps
Drive Apps Growth with GoogleExplore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
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Promote a Safe and Responsible Online Presence
Fundamentals Training...your tracks stay around long after you leave the website you were viewing or close the computer. The Internet is not a private space, so students should be aware that what they do online is permanent.The ease with...
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Manage revenue for multiple partners
YouTube Asset Monetization...that reflects revenue splits. The Asset report (under Ads Revenue) does just that. To split revenue between channels, focus on Uploader or Channel ID.The other case in which ownership (and revenue) may be split...
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Review asset performance
YouTube Music Rights Management Certification...regularly to see if you are potentially losing out on revenue opportunities through assets without a Monetize policy.Ask: Which of our assets have a Block policy? See territories in conflict and the last ownership...
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Learn how to leverage your data to reach your marketing objectives with Customer Match and Similiar Audiences. ... customer match, audience solutions, search audiences, remarketing lists, similar audiences, data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s...
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When to use downloadable reports
YouTube Asset Monetization...that you can take to your accounting department. These reports are published to your CMS at regular intervals.Net revenue The amount that will be paid into an AdSense account, factoring in revenue sharing and...
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Explore the Value of Google Search
Increase awareness with Google Ads...because their search terms contain some variation of her keyword, bike. This gives her store's site a better chance to be seen and increases the chances of Hiroko's ad showing up for search terms she may not have...
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Understand Shopping Ad Policy Violations
Discover How AI-Powered Shopping Ads WorkDescribe the types of Shopping ad policy violations and how to prioritize resolutions. ... policy enforcement, feed processing, data quality, request a review, shopping requirements, account warnings, item level...
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Differentiating Instruction with Technology
Certified Coach Curriculum...differentiated instruction can play a significant role in solving challenges as you guide your teachers to better understand their students and adjust content to fit the needs of each individual student. Click the...
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Get to Know Deals in Display & Video 360
Display & Video 360 Certification Exam...in an auction.They want to be able to walk away from the deal before it runs if they find a better opportunity to reach their audience.Which deal type is best for them? That’s right! Preferred deals are...
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Get to Know Deals in Display & Video 360
Build Your Media Strategy with Display & Video 360...in an auction.They want to be able to walk away from the deal before it runs if they find a better opportunity to reach their audience.Which deal type is best for them? That’s right! Preferred deals are...
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Set Optimal Bid and Budget for App Campaigns
Drive Apps Growth with Google...Make sure you factor in your bid inflation rate (if applicable) while setting your actual bid.Note: This beta requires Google Analytics for Firebase (GA4F) SDK and bidding on Firebase events. Scenario: A campaign...
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Forecast, Traffic, and Report on Audience Segments
Build a First-Party Data Strategy with Google Ad ManagerGet a better understanding of how to traffic, forecast, and report on your audience segments to meet your advertising goals. ... Audience, Audience solutions, Identifier, Segments, Audience Segments, First-party...
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Grow Consumer Value with Google Search
Explore Search Ads Optimization Best Practices...customersLapsed buyersCart abandonersPrevious website visitors Audience lists and Smart Bidding work better together. Your audience lists tell Google who your valuable customers are, and Smart Bidding uses that...
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Forecast Your Inventory Using Ad Manager
Drive Advertising Revenue with Google Ad Manager...Ad Manager ... Forecasting allows you to check how many impressions are likely to be available in your network before you book inventory to a line item. By using inventory forecasting, you can prevent overbooking....