As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help.

After completing this intermediate learning path on data-driven attribution, you’ll be able to:

  • Recognize the impact of privacy on attribution
  • Dive into data-driven attribution and discover its value
  • Put data-driven attribution in practice with Google Ads and Google Analytics 4
  • See how data-driven attribution works with other tools and learn about common myths