...consumers today than there have ever been before. As people explore their options – even for products or services that seem simple – they’re moving seamlessly between search, video, websites, and more. At the same time, that purchase journey is getting more complicated. The channels to discover, research, purchase, and pick up products keep...
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Learn how to leverage your data to reach your marketing objectives with Customer Match and Similiar Audiences. ... customer match, audience solutions, search audiences, remarketing lists, similar audiences, data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s...
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Achieve full Display & Video 360 workflow automation by using Read/Write API. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Read/Write API, API, automation, Display & Video 360 ... Many companies adopt multiple digital platforms for managing marketing...
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Enhance your classroom experience with interactive lessons with features from Google Slides. ... Engage and inspire students with Google Slides Explore ideas for interactive presentations Knowledge check How educators use Google Slides By the end of the lesson, you’ll be able to: Take it to work: Create an interactive slides presentation Tools...
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개인 정보 보호 솔루션을 통해 미래의 측정 방식에 대비하기
개인 정보 보호 리소스 허브...preferences. Accurate measurement that accounts for people's consent choices doesn't have to be complicated, and our new solutions make sure that it isn't. ... 지금이 바로 업계의 변화 속에서도 정확하고 활용 가능한 측정을 유지하기...
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Discover how recent and emerging industry standards address the complexities of the video ad ecosystem. Find out how Google Ad Manager works to seamlessly support video publishers by supporting and integrating with these standards. ... User agents, Programmatic Access Library, Viewability, Google Interactive Media Ads SDK, video industry, Video...
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Learn how to make effective video ads tailored to an awareness objective using Google's ABCDs of effective creative. ... awareness creative tips, youtube creative, video creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, awareness creative...
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Discover how developments in user preferences and the regulatory environment more broadly impact publishers and the digital advertising industry. ... Regulation, Compliance, Privacy regulations, Privacy, Privacy forward solutions, Consent, GDPR, US State Regulations, COPPA, LGPD, Transparency, TCF, Transparency & Consent Framework, user...
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Use Campaign Manager 360's mobile-specific metrics to gain insights on your mobile campaign performance. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, mobile campaign, websites, apps, mobile sites, reporting, campaign performance, measure, report ... Tracking...
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Dive deeper into the technical and organization factors that are a part of leveling up your digital marketing maturity. Develop your roadmap to moving your stage of digital maturity forward and get an overview of what progression looks like. ... six enablers, marketing enablers, multi-moment, multimoment, connected, emerging, nascent, digital...
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Learn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss what YouTube's viewer growth means for his brand. Meet Walt, a brand manager at Sina & Co., and Sophia, his Google lead Hi Sophia,...