Learn how to make effective video ads tailored to an awareness objective using Google's ABCDs of effective creative. ... awareness creative tips, youtube creative, video creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, awareness creative...
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Learn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising landscape, audio industry trends, Cross Exchange Audio ads, YouTube Audio ... Within Display & Video 360, buyers can create, plan,...
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Get to know the best targeting options, including geography, device type, and more, for your connected TV campaigns. ... geography targeting, demographics targeting, brand safety, similar audiences, third-party audiences, first-party audiences, custom lists, Google audiences, audience targeting, YouTube, CTV, Connected TV, Display & Video 360...
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To run effective ads, you'll need to know what to check before a deal runs and how to fix issues. We'll provide behind the scenes insights into deal-making from the buyer's and publisher's side to help you proactively diagnose and troubleshoot. ... bid requests, troubleshooter, troubleshoot, targeting, configure, execute, negotiate, deals,...
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You can now serve high-impact custom formats through Programmatic Guaranteed deals by hosting creatives in Google Ad Manager directly, just like in a direct campaign. Learn the benefits of using custom creatives and how to execute them in your deals. ... high-format, custom, publisher creative, impressions, frequency management, execute, deals,...
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Learn how frequency management with Programmatic Guaranteed brings value to both media owners and buyers, and dive into best practices of media consolidation across various inventory sources and environments. ... management, caps, impressions, frequency management, execute, deals, programmatic guaranteed, programmatic, DV360, Display & Video 360...
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Video creation, utilizing learner environment and engaging peers are good pedagogy in distance learning as much as in-person. Let’s explore using tools for projects and varied learning tasks, and for feedback and understanding checks. ... Verbal feedback options Lesson Check FormsEDU/Quizzes Google Classroom discussions Instruction for Distance...
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Differentiate instruction to meet student needs
Generative AI for Educators...scaffolded summary that bridges the gap between the two texts, highlighting key vocabulary and concepts. This can be especially helpful for students who are struggling with the original text or need differentiated...
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Write an original prompt and evaluate its output
Generative AI for Educators...can be quickly reviewed by the other teachers. This is a recurring need and can be time-consuming, especially when the notes are long and involve numerous action items. Learn more about Yusef's original prompt...
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Teaching and learning best practice
Intermediate use of Google Workspace for Education Fundamentals...with originality reports. It may seem overwhelming to successfully integrate technology campus wide, especially with staff’s varying levels of technology adoption and knowledge. To support teachers with technology...
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Create a Value-Based Smart Bidding Strategy
AI-Powered Performance Ads Certification...volatility for a few conversion cycles while the bid strategy adjusts to the new conversion action, especially if the new conversion event has less conversion volume or a longer conversion delay. It’s recommended...
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Create a Value-Based Smart Bidding Strategy
Foundations of AI-Powered Performance Ads...volatility for a few conversion cycles while the bid strategy adjusts to the new conversion action, especially if the new conversion event has less conversion volume or a longer conversion delay. It’s recommended...
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Understand Results with Insights and Reports
AI-Powered Performance Ads Certification...thanks to Google's AI, it’s easier than ever to identify and reach consumers at the right moment, especially for those with limited resources and time.By the end of this module, you'll be equipped to use Google...
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Understand Results with Insights and Reports
Foundations of AI-Powered Performance Ads...thanks to Google's AI, it’s easier than ever to identify and reach consumers at the right moment, especially for those with limited resources and time.By the end of this module, you'll be equipped to use Google...
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Explore Creative Experimentation Opportunities
Create Effective Ads for Video Campaigns...that's superimposed on the ad. It's very important that a super matches what the voice-over is saying, especially in short-form ads. Supers When it comes to performance ads, brands typically aim to provide as much...
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Make Effective Video Creative for Awareness Campaigns
Create Effective Ads for Video CampaignsLearn how to make effective video ads tailored to an awareness objective using Google's ABCDs of effective creative. ... awareness creative tips, youtube creative, video creative, video ads, video ad creative, create...
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Use Analytics for Web, App, or Both
Privacy Resource Hub...insights. Customer journeys can be fragmented The ways customers interact with your business can vary, especially when your brand provides many possible touchpoints. The more possible touchpoints, the more...
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Use Analytics for Web, App, or Both
Use Google Analytics to Meet Your Business Objectives...insights. Customer journeys can be fragmented The ways customers interact with your business can vary, especially when your brand provides many possible touchpoints. The more possible touchpoints, the more...
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Navigating the Audio Ads Landscape
Display & Video 360 Certification ExamLearn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising...