Google's mission is to organize the world’s information and make it universally accessible and useful. We strive to continue making our products more accessible to users, including students with disabilities or learning challenges. As technology plays an increasingly large role in the classroom, think about how you might use different features...
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Introduction
Support English Language Learners... What Will You Learn? What Products Will We Cover? What Skills Will You Need? In this unit, you’ll learn:How to help students use a variety of tools to enhance their learningHow to structure learning activities to...
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As consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing goals, marketing objectives, generate leads, lead gen, lead generation ... Let’s look at how Regus,...
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Learn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising landscape, audio industry trends, Cross Exchange Audio ads, YouTube Audio ... Within Display & Video 360, buyers can create, plan,...
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One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Introduction
Digital Citizenship and Safety Course... Introduction UNIT 2: ONLINE SAFETY ON THE GO Learning Objectives Expected Lesson Time: 5 minutes Mobile devices have changed the way we access online services. Parents are handing their children smartphones at an...
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Introduction
Tools for Diverse Learners Training... Expected Lesson Time: 5 minutes What will you learn? About Chromebook accessibility UNIT 1: USING CHROMEBOOKS IN CLASSROOMS WITH DIVERSE LEARNERS In this unit, you will learn:How to access and use the built-in...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Create Independent Learners
Advanced Training... Lesson Check Ask 3 Before Me Expected Lesson Time: 17 minutes See What Other Educators Said What It Looks like in My Classroom It's Time to Share! UNIT 9: HARNESS THE POWER OF GOOGLE FOR RESEARCH Now let's do a...
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Set up your goal based on your performance objectives and creative preferences. ... Goal, marketing objectives, marketing goal, sales, website traffic, leads, consideration, awareness, action, online sales, offline sales, visitors, display, display campaign ... What campaign goal might be a suitable choice? To create a Display campaign, select...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Learn the benefits of using Performance Max to achieve marketing goals. ... performance max, performance, pmax, perfmax, automated campaigns, automation, benefits, marketing goals, marketing objectives ... What are some specific benefits of Performance Max? There are more moments to connect with consumers today than there have ever been before....
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Generate Leads with Performance Max
Achieve Your Goals with Performance MaxAs consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated...
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Generate Leads with Performance Max
AI-Powered Performance Ads CertificationAs consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated...
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Generate Leads with Performance Max
Foundations of AI-Powered Performance AdsAs consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated...
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Navigating the Audio Ads Landscape
Display & Video 360 Certification ExamLearn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising...
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Navigating the Audio Ads Landscape
Build Your Media Strategy with Display & Video 360Learn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising...
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Market Responsibly with First-Party Data
Advance and Execute Your Media Strategy with Display & Video 360One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Learn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect technology to seamlessly provide the information and services they need, when they need it. Whether it’s trying a new product...
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Chromebook for Teaching and Learning
Chromebook Training... Transform Your Teaching with Chromebooks Lesson Check Expected Lesson Time: 14 minutes Chromebooks' lead to student centered classrooms Delivering Assessments with Google Classroom UNIT 1: CHROMEBOOKS ACROSS...