Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube, YouTube Story, video, google ads, marketing objectives, customer journey, campaigns, awareness, consideration ... YouTube helps brands...
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Search Ads 360 Certification Exam
Search Ads 360 Certification ExamThe Search Ads 360 Certification assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs...
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Google Ads AI-Powered Performance Ads Assessment
AI-Powered Performance Ads CertificationGoogle Ads AI-Powered Performance Ads Assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer...
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Google Analytics Certification
Google Analytics CertificationThe Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass. If you end the assessment early or the timer...
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Know Video Ad Formats
Increase awareness with Google AdsDiscover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... Outstream, Google Video Partners, CPD, Standard Reserve, Masthead, Non-Skippable...
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One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Display & Video 360 Certification Exam
Display & Video 360 Certification ExamThe Display & Video 360 assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs out...
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Grow Offline Sales Assessment
Grow Offline Sales CertificationThe Grow Offline Sales assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs out before...
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Google Ads Creative Assessment
Google Ads Creative CertificationThe Google Ads Creative assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass. If you end the assessment early or the timer runs out...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Assert ownership through assets
YouTube Content OwnershipBefore you can earn money on YouTube, you need to set up assets to represent your intellectual property and territorial rights. ... Introduction Make the most of your assets Make the most of your assets New Article...
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Manage revenue for multiple partners
YouTube Asset MonetizationDetermine payouts to contributors based on asset performance and communicate clearly and effectively around revenue and payments. ... New Article Title New Article Title Interpret field names in downloadable reports...
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... Google Classroom Student Support As students will play an integral part in using Google Classroom, it’s important that they too learn how to use the tools. Google’s Applied Digital Skills has created a lesson just for that. Explore the following lesson with your students to get them started: Respond to a Question in Google Classroom. In this...
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Understand the Apps Ecosystem
Learn how to create and optimize Google App campaignsExplore key trends about app behavior and usage across different types of businesses. Learn how app promotion helps with discovery and engagement. ... Customers expect to connect with their favorite brands and...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Set Up and Measure Campaigns from Forecasts
Plan Google Video Campaigns with Reach PlannerLearn how to set up your campaign based on your plan once you've created a forecast in Reach Planner ... video ad formats, video ad format, awareness goals, awareness goal, reach goal, reach goals, reach campaign,...
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Engage Users with Responsive Search Ads
AI-Powered Performance Ads CertificationLearn how to serve highly relevant ads to each Search query through responsive Search ads. ... responsive search ads, rsa, creative excellence, creative, search creative, image assets ... Responsive search ads are...
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Engage Users with Responsive Search Ads
Foundations of AI-Powered Performance AdsLearn how to serve highly relevant ads to each Search query through responsive Search ads. ... responsive search ads, rsa, creative excellence, creative, search creative, image assets ... Responsive search ads are...
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Student will Respond to a Question in Google Classroom
Google Classroom Course... Google Classroom Student Support As students will play an integral part in using Google Classroom, it’s important that they too learn how to use the tools. Google’s Applied Digital Skills has created a lesson just...