One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Google Analytics Individual Qualification Exam
Google Analytics Individual QualificationYou're about to test your knowledge of digital analytics best practices and the Google Analytics platform. The Google Analytics Individual Qualification exam consists of 70 questions and takes 60 minutes to complete....
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Search Ads 360 Certification Exam
Search Ads 360 Certification ExamThe Search Ads 360 Certification assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs...
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Google Ads AI-Powered Performance Ads Assessment
AI-Powered Performance Ads CertificationGoogle Ads AI-Powered Performance Ads Assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer...
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Google Analytics Certification
Google Analytics CertificationThe Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass. If you end the assessment early or the timer...
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Set Up Campaigns Based on Reach Planner Forecasts
Plan Google Video Campaigns with Reach PlannerLearn how to set up your campaign based on your plan once you've created a forecast in Reach Planner ... video ad formats, video ad format, awareness goals, awareness goal, reach goal, reach goals, reach campaign,...
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Display & Video 360 Certification Exam
Display & Video 360 Certification ExamThe Display & Video 360 assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs out...
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Grow Offline Sales Assessment
Grow Offline Sales CertificationThe Grow Offline Sales assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs out before...
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Google Ads Creative Assessment
Google Ads Creative CertificationThe Google Ads Creative assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass. If you end the assessment early or the timer runs out...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Create and Manage Google Ads Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Learn the Fundamentals of Google Ads Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Google Marketing Platform CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Learn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, ABCDs ... Have you ever been asked about the impact of the ABCDs creative...
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Introduction: Grow Offline Sales with Google
Advanced Omnichannel Certificate... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services...
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Visualize Results Quickly
Advanced Training... Expected Lesson Time: 17 minutes Applying Conditional Formatting Lesson Check See What Other Educators Said Visualizing Results UNIT 5: ANALYZE AND INTERPRET STUDENT DATA See the Results Now let's do a quick check...
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Understand the Apps Ecosystem
Learn how to create and optimize Google App campaignsExplore key trends about app behavior and usage across different types of businesses. Learn how app promotion helps with discovery and engagement. ... Customers expect to connect with their favorite brands and...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Discover App Campaigns for Engagement
Drive Apps Growth with GoogleLearn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging...
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Create a World to Explore with Students
Advanced Training... Connect Learning to Location Bringing Literature to Life Expected Lesson Time: 25 minutes UNIT 8: TEACH BEYOND THE FOUR WALLS OF YOUR CLASSROOM Lesson Check See What Other Educators Said Across the Curriculum Your...
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Grow Your Business with Google Ads
Learn The Fundamentals Of A Google Ads Display CampaignWhether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google...
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Grow Your Business with Google Ads
Increase awareness with Google AdsWhether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google...