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... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...

• Duration 10m
• Rating 4.3
• Advanced

... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...

• Duration 10m
• Rating 4.8
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...

• Duration 10m
• Rating 4.3
• Advanced

... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services...

• Duration 10m
• Rating 4.4
• Advanced

... Check your knowledge Consider your circumstances Try it Set your policies to support your business Tailor your policies to fit Require a manual review of claims Assign predefined policies at scale When would you...

• Rating 4.7
• Advanced

... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...

• Duration 10m
• Rating 4.8
• Advanced

... Look out for invalid references Try it Select acceptable references Check your knowledge Resolve any reference overlaps Exclude third-party content from references Always check your references Sometimes, Content...

• Rating 4.5
• Advanced

... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...

• Duration 10m
• Rating 4.7
• Advanced

Valid references, containing material you exclusively own, can help you to accurately claim uploaded videos. ... Introduction Always check your references Always check your references Select acceptable references...

• Duration 15m
• Rating 4.9
• Advanced

... A.I.D. Your Map: Interrogate the suggestion Whatś next? Scenarios The Power of Three New Block What's next? Scenario 1- MCQ Scenario 2- Graphics Scenario 2- MCQ For every Map Suggestion surfaced from Google Maps,...

• Rating 5.0

... Junction boxes - video Whatś next? Practice Time How to New Block What's next? Note: Editing Junction Boxes and Paths is typically available at Level 3 and above, but may vary by country. Please check with your...

• Rating 5.0

... Step 1: Assemble Your Intel MCQ Whatś next? Article 2 New Block What's next? Once you know how to find KoiFish suggestions, the next step is mastering how to resolve them with precision. By accepting only what...

• Rating 5.0

... Add a Place - video Whatś next? Practice Time Challenge Time! New Block What's next? Let’s put your knowledge to practice! Follow these two guides to practice adding house numbers and RPPS, and improve your...

• Rating 5.0

... Here’s a PDF with all the key information about what you’ve just read and practiced. Click to open and review it, or download it to your computer for a quick reference each time you need it! 😊 ...

• Rating 5.0

... Add a Place - video Whatś next? Step-by-Step Guide Challenge Time! New Block What's next? Challenge Time! Congratulations on completing the course on moderating suggestions! Now, it's time to take your skills to...

• Rating 5.0