Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Get Started with Video and TV Inventory
Elevate Your Campaigns with Programmatic BuyingDiscover the video and TV inventory offering through the Authorized Buyers program. ... ADX, ad exchange, Marketplace, Programmatic Guranteed, Programmatic, Authorized Buyers ... It's important to reach your audiences...
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One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Applying for Coach Certification
Certified Coach Curriculum... Artifacts for your Certified Coach Application Submission Certified Coach Benefits Certified Coach Application Requirements Are you ready to take the Certified Coach Final Assessment? In order to make sure that...
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Choose effective references
YouTube Music Rights Management Certification... Always check your references Select acceptable references Exclude third-party content from references Look out for invalid references Resolve any reference overlaps Try it Check your knowledge Valid references,...
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Discover the Value of Ads Creative Studio
Create Effective Ads for Google Marketing Platform CampaignsLearn how Ads Creative Studio can help you and your team make effective video and display ad creative. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build...
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Discover the Value of Ads Creative Studio
Display & Video 360 Certification ExamLearn how Ads Creative Studio can help you and your team make effective video and display ad creative. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build...
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Discover the Value of Ads Creative Studio
Create Effective Ads for Video CampaignsLearn how Ads Creative Studio can help you and your team make effective video and display ad creative. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build...
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Discover the Value of Ads Creative Studio
Build Your Media Strategy with Display & Video 360Learn how Ads Creative Studio can help you and your team make effective video and display ad creative. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build...
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Plan Your Video Campaigns
Get Started with Campaign Manager 360Learn how to plan your first video campaign in Campaign Manager 360. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, video campaign,...
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Boost Performance with Optimization Score
Increase awareness with Google AdsUse optimization score to maximize the potential of your advertising strategy. The tool provides recommendations right in Google Ads, making it easy to increase campaign performance and reach the right people in...
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Manage your rights at scale
YouTube Content OwnershipYouTube has invested in sophisticated tools to help you manage your rights at scale and monetize or block uploads that make use of your copyrighted content. ... Introduction Navigate the digital media landscape...
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Engage Users with Responsive Search Ads
AI-Powered Performance Ads CertificationLearn how to serve highly relevant ads to each Search query through responsive Search ads. ... responsive search ads, rsa, creative excellence, creative, search creative, image assets ... Responsive search ads are...
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Engage Users with Responsive Search Ads
Foundations of AI-Powered Performance AdsLearn how to serve highly relevant ads to each Search query through responsive Search ads. ... responsive search ads, rsa, creative excellence, creative, search creative, image assets ... Responsive search ads are...
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Introduction to using Google Workspace for Education in the classroom
Basic use of Google Workspace for Education FundamentalsExplore the many ways Google Workspace for Education tools can be used in the classroom. ... Get started with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...
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Welcome to the Certified Coach Program
Certified Coach Curriculum... Preparing to Apply for Certification What is the Certified Coach Program? Make It Stick Certified Coach Curriculum Orientation Support from Recommended Partners Building your Coaching Toolkit Completing the...
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Measure Bid Performance in Search Ads 360
Build Your Campaign Strategy with Search Ads 360Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides...
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Measure Bid Performance in Search Ads 360
Search Ads 360 Certification ExamUnderstand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides...
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Increase Conversions with Performance Planner
Learn The Fundamentals Of A Google Ads Display CampaignLearn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner,...