Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube, YouTube Story, video, google ads, marketing objectives, customer journey, campaigns, awareness, consideration ... YouTube helps brands...
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Manage profiles simply in bulk
Google My BusinessBusinesses of any size can take advantage of Google My Business, but how do you manage at scale? In this course, we’ll help you navigate verifying locations in bulk and cover how to power campaigns in AdWords using...
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Learn how to export your Ads Creative Studio ads, and publish them for your Google Marketing Platform campaigns. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video creative tools,...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Understand the Apps Ecosystem
Learn how to create and optimize Google App campaignsExplore key trends about app behavior and usage across different types of businesses. Learn how app promotion helps with discovery and engagement. ... Customers expect to connect with their favorite brands and...
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Navigate Search Ads 360
Get Started with Search Ads 360Recognize the updated navigation and advanced enterprise functionality of the new Search Ads 360. ... Search Ads 360 ... Account hierarchy To learn more about this topic, select the following links. Resources Answer...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad ManagerServe the right ads to the right users. Create rules and protections to allow the ads you want, and block the ads you don’t from your website or app. ... Google Ad Manager, Rules, Protections ... Now that you've...
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Earn more with Video ads
Learn from Google Ad Manager Product Experts... Learn the basics of Video ads - a high performing ad format. In this session, we'll talk about what advertisers look for in Video inventory, how Video ads are served, and common questions. ... . To register for...
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Navigating the Audio Ads Landscape
Display & Video 360 Certification ExamLearn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising...
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Navigating the Audio Ads Landscape
Build Your Media Strategy with Display & Video 360Learn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising...
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Build Inspirational Discovery Ads
Explore the Value of Discovery AdsLearn the basics of setting up your Discovery ads and the importance of picking the right assets for them. Then, practice building inspiring ads that will stop your customers mid-scroll. ... Discovery, Discovery ads,...
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Build Inspirational Discovery Ads
Learn How to Create and Optimize Discovery CampaignsLearn the basics of setting up your Discovery ads and the importance of picking the right assets for them. Then, practice building inspiring ads that will stop your customers mid-scroll. ... Discovery, Discovery ads,...
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Explore the Value of Discovery Ads
Learn How to Create and Optimize Discovery CampaignsWe’re excited to announce that a new Google Ads campaign type will replace Discovery ads soon. So, before you begin learning about Discovery ads, we want to make sure you’re aware of the upcoming changes. Starting in...
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Explore the Value of Discovery Ads
Explore the Value of Discovery AdsWe’re excited to announce that a new Google Ads campaign type will replace Discovery ads soon. So, before you begin learning about Discovery ads, we want to make sure you’re aware of the upcoming changes. Starting in...
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Drive leads with Google Ads
Increase awareness with Google AdsUse Google Ads to drive quality leads and maximize performance for your clients. ... Drive leads with Google Ads : Google Skip to main content This site uses cookies to provide you with a greater user experience....
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Linking YouTube and Google Ads
Increase awareness with Google AdsLearn how to link your Google Ads and YouTube accounts to benefit from more reporting and remarketing options in Google Ads. Welcome to Google Ads YouTube ch...
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Optimize Creatives with Ad Manager
Drive Advertising Revenue with Google Ad ManagerDiscover the role of creatives and the use case for each creative type. Learn how to upload and run popular creative types in Ad Manager to maximize value for your advertisers. ... Creatives, Google Ad Manager ...
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Build Inventory and Ad Units
Drive Advertising Revenue with Google Ad ManagerDevelop and organize your inventory to make targeting and reporting easier. Optimize your settings to align with your business goals. Build dynamic ad requests with Google Publisher Tags. ... Single request...
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Meet Google Ad Manager
Drive Advertising Revenue with Google Ad ManagerGoogle Ad Manager gives you the tools to take control of your entire inventory — all from one platform. Learn how Google Ad Manager can help you earn the most revenue for your ads. ... ad serving, User interface,...
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Learn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect technology to seamlessly provide the information and services they need, when they need it. Whether it’s trying a new product...
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Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities. Note: Some courses contain links to sites...
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Discover how developments in user preferences and the regulatory environment more broadly impact publishers and the digital advertising industry. ... Regulation, Compliance, Privacy regulations, Privacy, Privacy forward solutions, Consent, GDPR, US State Regulations, COPPA, LGPD, Transparency, TCF, Transparency & Consent Framework, user...
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In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...
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Tips for Your Resume, Cover Letter, and Job Interview
Land a Great Job - Grow with Google Indigenous Career Readiness Program... In this lesson, you will gain interview tips to help you land the job. Join us in this fast track to customizing your resume, writing a strong cover letter, passing the ATS, and acing your job interview. ...