Describe the value of marketer influence in Google’s AI solutions, and learn how to help marketers and agencies guide AI algorithms to achieve performance goals. ... human input, ai algorithm, ai agency, marketing agency, google's ai ... Begin with key business objectives Fuel automated solutions to achieve business objectives To build a strong...
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Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, myths about mobile ad, advertising in mobile apps, Display & Video 360, in app...
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Making Time for Coaching
Certified Coach Curriculum... How an Administrator Can Help Time Management Best Practices for Coaches to Make Time for Coaching Time for Coaches to Coach and Teachers to Be Coached Make It Stick By now you’ve seen how time-consuming coaching...
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Learn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss what YouTube's viewer growth means for his brand. Meet Walt, a brand manager at Sina & Co., and Sophia, his Google lead Hi Sophia,...
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Set Up Display Campaign Settings and Budget
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type,...
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Learn how attribution plays a critical role in advertising ... Here are two brief surveys for you to complete Attribution in advertising Attribution models In reality, each deserves some credit for the part they played in this romance. Determining how much credit each step of a process should receive is called attribution. In advertising,...
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Apply recommendations automatically to help boost the efficiency and performance of your account while saving valuable time. ... Optiscore, Optimization Score, Optiscore explained, Recommendations, auto apply, automatically apply recommendations, apply recommendations, use recommendations, use optimization score, AAR ... Here are two brief...
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Create Independent Learners
Advanced Training... Lesson Check Ask 3 Before Me Expected Lesson Time: 17 minutes See What Other Educators Said What It Looks like in My Classroom It's Time to Share! UNIT 9: HARNESS THE POWER OF GOOGLE FOR RESEARCH Now let's do a...
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Learn how Google AI works in Search to connect advertisers and consumers with the right ad at the right price. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Broad Match, Keyword Strategy, Keyword Matching, Search Query, Value-Based Bidding, Value Bidding, Smart Bidding, Bid Strategy, Maximize Conversions,...
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Discover Digital Marketing Maturity Framework
Advance and Execute Your Media Strategy with Display & Video 360Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving...
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Cultivating Innovation Advocates
Certified Coach Curriculum... Selecting/Recruiting Innovation Advocates Make It Stick Leveraging Innovation Advocates Who Are Innovation Advocates? Now that you have an idea about what kinds of activities and projects innovation advocates...
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Improve campaign performance with optimization score
Increase awareness with Google AdsLearn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for PractitionersLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for StrategistsLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Explore Conversion Modeling and Attribution
Measure the Full Value with AttributionGet to know the basics of conversion modeling, attribution modeling, and the benefits of each. ... Attribution, Google Ads, Measurement, Google Analytics ... Resources As the consumer journey gets more complex and...
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Make Effective Video Creative for Action Campaigns
Create Effective Ads for Video CampaignsLearn how to make effective video ads tailored to an action objective using Google's ABCDs of effective creative. ... video action, video ad creative, creative basics, video action ads, action creative, creative...
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Guide the Machine for a Better App Campaign
Learn how to create and optimize Google App campaignsUnderstand why campaign-level guidance is necessary to guide machine learning toward optimal campaign outcomes. ... Screenshot for illustrative purposes After a campaign has ramped up, you’ll need to make sure you’re...
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Set Up and Manage Video Ad Rules
Optimize Google Ad Manager to Meet ObjectivesExplore how video ad rules work in Google Ad Manager and how to effectively manage your video ads experience. ... ad pod, post-roll, mid-roll, pre-roll, standard rule, session rule, standard pod, optimized pod, Video...
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Get to Know Awareness Video Ad Formats
Create and Manage Google Ads Video CampaignsDiscover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers,...
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Get to Know Awareness Video Ad Formats
Learn the Fundamentals of Google Ads Video CampaignsDiscover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers,...