Learn how Google AI works in Search to connect advertisers and consumers with the right ad at the right price. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Broad Match, Keyword Strategy, Keyword Matching, Search Query, Value-Based Bidding, Value Bidding, Smart Bidding, Bid Strategy, Maximize Conversions,...
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Discover Digital Marketing Maturity Framework
Advance and Execute Your Media Strategy with Display & Video 360Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving...
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Cultivating Innovation Advocates
Certified Coach Curriculum... Selecting/Recruiting Innovation Advocates Make It Stick Leveraging Innovation Advocates Who Are Innovation Advocates? Now that you have an idea about what kinds of activities and projects innovation advocates...
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Improve campaign performance with optimization score
Increase awareness with Google AdsLearn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience...
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Review asset performance
YouTube Music Rights Management Certification...regularly to see if you are potentially losing out on revenue opportunities through assets without a Monetize policy.Ask: Which of our assets have a Block policy? See territories in conflict and the last ownership...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for PractitionersLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for StrategistsLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Explore Conversion Modeling and Attribution
Measure the Full Value with AttributionGet to know the basics of conversion modeling, attribution modeling, and the benefits of each. ... Attribution, Google Ads, Measurement, Google Analytics ... Resources As the consumer journey gets more complex and...
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Make Effective Video Creative for Action Campaigns
Create Effective Ads for Video CampaignsLearn how to make effective video ads tailored to an action objective using Google's ABCDs of effective creative. ... video action, video ad creative, creative basics, video action ads, action creative, creative...
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Create Attribution Models
Display & Video 360 Certification ExamCreate and select attribution models in Display & Video 360. ... performance measure, reporting, tools, attribution models, DV360, display & video 360, Display & Video 360 ... Why use attribution tools in Display &...
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Create Attribution Models
Build Your Media Strategy with Display & Video 360Create and select attribution models in Display & Video 360. ... performance measure, reporting, tools, attribution models, DV360, display & video 360, Display & Video 360 ... Why use attribution tools in Display &...
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Guide the Machine for a Better App Campaign
Learn how to create and optimize Google App campaignsUnderstand why campaign-level guidance is necessary to guide machine learning toward optimal campaign outcomes. ... Screenshot for illustrative purposes After a campaign has ramped up, you’ll need to make sure you’re...
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...trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad Manager.In this module, you’ll learn how to:Explain how the Multiplex creative format...
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Learn how to leverage your data to reach your marketing objectives with Customer Match and Similiar Audiences. ... customer match, audience solutions, search audiences, remarketing lists, similar audiences, data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s...
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Set Up and Manage Video Ad Rules
Optimize Google Ad Manager to Meet Objectives...one 30-second pre-roll video ad, with no podding (showing just one ad)Targeted to the run of network, with no specific targetingMid-rolls, post-rolls, and other types of ads are disabled.You can change...
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Get to Know Awareness Video Ad Formats
Create and Manage Google Ads Video CampaignsDiscover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers,...
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Get to Know Awareness Video Ad Formats
Learn the Fundamentals of Google Ads Video CampaignsDiscover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers,...
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Create a World to Explore with Students
Advanced Training... Connect Learning to Location Bringing Literature to Life Expected Lesson Time: 25 minutes UNIT 8: TEACH BEYOND THE FOUR WALLS OF YOUR CLASSROOM Lesson Check See What Other Educators Said Across the Curriculum Your...
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Begin with App Campaign Settings
Learn how to create and optimize Google App campaigns...publisher knows that installs alone aren’t enough to drive their business. They specifically want to monetize subscriptions that are worth $35 each, so they set a $35 tCPA for subscription conversion. Scenario 2:...
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How to write an AI prompt
Generative AI for Educators... Get to know your new classroom partner In this lesson, you’ll learn even more about how AI can be a valuable classroom partner and personalized teaching assistant. You'll investigate the five building blocks of AI...
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Set Up Audiences to Drive Awareness
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting,...