Learn how to plan your first video campaign in Campaign Manager 360. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, video campaign, websites ... Gather publisher specifications before building your campaign. It's important to make sure your video assets meet your...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Learnings from Our Pilot
Certified Coach Curriculum... What is the Dynamic Learning Project? What is the Dynamic Learning Project pilot? The Impact to Date of the Dynamic Learning Project Make It Stick The proven impact of Dynamic Learning Project coaching Elements of...
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Learn how to serve highly relevant ads to each Search query through responsive Search ads. ... responsive search ads, rsa, creative excellence, creative, search creative, image assets ... Responsive search ads are generated by mixing and matching headline and description assets. Here's how to set up a responsive search ad.Note: Screenshots use...
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Enhance Ads with Assets
Foundations of AI-Powered Search Ads for PractitionersLearn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads,...
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Enhance Ads with Assets
Foundations of AI-Powered Search Ads for StrategistsLearn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads,...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
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Explore the many ways Google Workspace for Education tools can be used in the classroom. ... Get started with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network Tools for the Classroom Google tools for collaboration Google tools for connecting Google tools for knowledge and access 21st...
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Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...
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Learn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner, budget planning, budget forecasting, tools, Performance Planner ... In this module, you’ll learn how to describe the steps of the...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Learn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered...
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Visualize Results Quickly
Advanced Training... Expected Lesson Time: 17 minutes Applying Conditional Formatting Lesson Check See What Other Educators Said Visualizing Results UNIT 5: ANALYZE AND INTERPRET STUDENT DATA See the Results Now let's do a quick check...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...
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Manage revenue for multiple partners
YouTube Asset MonetizationDetermine payouts to contributors based on asset performance and communicate clearly and effectively around revenue and payments. ... New Article Title New Article Title Interpret field names in downloadable reports...
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Market Responsibly with First-Party Data
Advance and Execute Your Media Strategy with Display & Video 360One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up...
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Understand Your App Campaign Results
Learn how to create and optimize Google App campaignsExplore how marketers analyze reporting and use measurement solutions to optimize App campaigns. ... Answer all “Show what you know” questions to mark this module complete.You're running an App campaign for OneStop,...
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Get to Know Consideration Video Ad Formats
Create and Manage Google Ads Video CampaignsDiscover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives,...
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Get to Know Consideration Video Ad Formats
Learn the Fundamentals of Google Ads Video CampaignsDiscover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives,...
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Be Prepared for Common Questions
Certified Trainer Course... Know Your Stuff Expected Lesson Time: 20 minutes UNIT 7: DEEPEN YOUR KNOWLEDGE OF GOOGLE FOR EDUCATION Lesson Check FAQs Anticipating Questions Now let's do a quick check to make sure you got this lesson (and that...
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Write an original prompt and evaluate its output
Generative AI for Educators... This lesson provides an opportunity to practice what you know about effective prompt-writing. You will plan an input for the AI tool of your choice using prompt engineering concepts, evaluate the output, and...
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Improve online sales with Google Ads
Increase awareness with Google AdsDiscover the tools and strategies to improve online sales by maximizing performance for your clients. ... Improve online sales with Google Ads : Google Skip to main content This site uses cookies to provide you...
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Discover the Value of Google Analytics for Firebase
Drive Apps Growth with GoogleLearn the value of GA4F to your app business, the exclusive benefits and features unlocked by adopting GA4F SDK, and how to implement GA4F at a high level. ... Measurement, Apps, Apps Metrics, app metrics, Measuring...
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Engage your Audience with Interactive Activities
Certified Trainer Course... Lesson Check Expected Lesson Time: 20 minutes Get Them Involved Engagement Strategies UNIT 5: FACILITATE WITH PROFESSIONALISM Now let's do a quick check to make sure you got this lesson (and that we give you...