Discover how value-based bidding can help advertisers focus on the right consumers for their business goals. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, conversion based strategies, volume-based strategies, conversion volume, optimize for conversion volume, Maximize conversions, conversion metrics,...
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...about this topic, select the links below. By the end of the lesson, you’ll be able to: More examples Sections Tools you'll use In this module, you’ve used BigQuery export, LookerStudio and Connected Sheets to visualise activity in your domain.Consider the following and make a note of your answers.How will you implement BigQuery, Connected...
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Learn how Google's cloud-based tools can help streamline your workflows and increase productivity. ... Additional Resources Reflect on what you have learned Use Cloud Search to help you find information Knowledge check Improve workflows for your staff Use document approvals to streamline workflows Configure approval requests for your domain Use...
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Achieve full Display & Video 360 workflow automation by using Read/Write API. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Read/Write API, API, automation, Display & Video 360 ... Many companies adopt multiple digital platforms for managing marketing...
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Make use of information about your business to provide reporting insights and automate campaign management using Custom dimensions in Search Ads 360. ... Google Marketing Platform, GMP, Search Ads 360, SA360, custom dimensions, campaign management, automated rule, business data ... If you're creating a custom dimension that has only one value...
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Tools to Measure and Support Coach Growth
Certified Coach Curriculum...districts are beginning to understand the importance of coaching, but a challenge of successful implementation is that there are different coaching methods and models. Even the titles for instructional coaches...
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Boost Performance with a Value-Based Strategy
AI-Powered Performance Ads Certification...of each touchpoint along a consumer’s path so you can determine the interactions that matter the most. When implementing a value-based bidding strategy, make sure conversions are accurately attributed by using a...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Learn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging with app users leads to higher customer value ACe is a great solution for both app-first and hybrid advertisers, and has shown...
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Amplifying the Impact of Coaching
Certified Coach Curriculum...in your buildingRecommended focus areasHow to work with your coach to identify your own challenges and implement strategies for addressing them Which of the following is a way that you can amplify the impact that...
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Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
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Create Video Campaigns for Action
Learn the Fundamentals of Google Ads Video Campaigns...Strategist if you need to understand Google's solutions but not the details on how to implement them in Google Ads, or if you're studying for the Google Ads Video Certification.Select Practitioner...
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Create Video Campaigns for Action
Create and Manage Google Ads Video Campaigns...Strategist if you need to understand Google's solutions but not the details on how to implement them in Google Ads, or if you're studying for the Google Ads Video Certification.Select Practitioner...
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Develop a User-Focused Organization
Drive growth with mobile experience...budgets to allow for it. Align with developers to create options for testing site and app improvements. Implement successful tests and follow UX best practices to create a better user experience. Build the test...
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Develop a User-Focused Organization
Drive growth with mobile experience...budgets to allow for it. Align with developers to create options for testing site and app improvements. Implement successful tests and follow UX best practices to create a better user experience. Build the test...
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Enter all of the creative details and asset names at once, add all creatives with a single upload, and modify them using the bulk edit functions in Display & Video 360. ... bulk remove, bulk edit, multiple line items, audio, video, display, DV360, third-party ad server, third-party, batch upload, bulk upload spreadsheet, bulk upload, bulk...
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Measure What Matters in App Campaigns
Learn how to create and optimize Google App campaigns...matter most to your business. Understand the impact of conversion data on your marketing efforts. ... Implement conversion tracking in 3 steps Conversion tracking refers to identifying and recording the specific...
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Get Started with Dynamic Ad Insertion
Grow Your Monetization with Google Ad Manager...Insertion solution is and the benefits of using itHow the Dynamic Ad Insertion solution works and how to implement itArticulate the difference between client-side vs. server-side ad insertion solutions Dynamic Ad...
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Using Visual Tools to Showcase Student Knowledge
Advanced Training...lesson (and that we give you credit for it)! Now that you have learned some techniques for structuring implementation of visual tools in the classroom, let’s explore some different visual tools students can use to...
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Getting Started with Your Chromebooks
Chromebook Training...student engagement, support student needs, and find relevant content. Use the notepad to jot down implementation ideas you can take back to your school. Jot Down Two Ideas When I log into my Chromebook, I am...
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Set Up App Campaigns for Engagement in GA
Drive Apps Growth with Google...user list and creating a campaign.Requirements for ACe include having a minimum install base of 250,000, implementing deep linking, and implementing conversion tracking with Firebase or the supported AAPs. Key...