Discover how developments in user preferences and the regulatory environment more broadly impact publishers and the digital advertising industry. ... Regulation, Compliance, Privacy regulations, Privacy, Privacy forward solutions, Consent, GDPR, US State Regulations, COPPA, LGPD, Transparency, TCF, Transparency & Consent Framework, user...
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Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Create and Manage Google Ads Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Learn the Fundamentals of Google Ads Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Google Marketing Platform CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Use online-to-offline solutions to connect your online advertising directly to offline conversions. Implement O2O conversions like Store Visits, Store Sales, and Local Actions to measure and optimize your campaigns. ... Local actions, Store visits, Store sales ... Answer this question correctly to mark the module complete.Here are three people...
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Learn how to set up audiences in Google Ad Manager and when to use certain types of audiences to more effectively match users with the inventory you’re selling. ... Audience, Audience solutions, Identifier, Segments, Audience Segments, First-party identifiers, third-party identifiers, First-party segment, third-party segment, PPID, Publisher...
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Learn various types of audiences you can use in Google Ad Manager and how to more effectively match the right users with your inventory. ... Audience solutions, Audience, Identifier, Segments, Audience Segments, First-party identifiers, third-party identifiers, First-party segment, third-party segment, Audience lists, PPID, Publisher provided...
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Use Google Ad Manager’s robust audience and video solutions to advance your monetization strategy. Engage users with the latest dynamic ad formats, and explore features in the privacy & messaging tab that can help support your advertising business. After completing this advanced learning path, you’ll be able to: Use Google Ad Manager’s...
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Discover the Video ad formats that are best suited for action goals, as well as tips for implementing them. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives, skippable in-stream, in-feed ... Learn the ABCDs of Effective Creative for Action Select the option that best describes...
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Discover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives, skippable in-stream, in-feed, CPV ... Select the option that best describes your learning goal to receive a more personalized...
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Discover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers, Bumper ads, Skippable in-stream, In-feed, Non-skippable in-stream, Masthead ... Select the option that best describes your...
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Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...
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Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
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Conversion modeling through Consent Mode in Google Ads
Privacy Resource Hub... Now, Consent Mode will enable conversion modeling to recover the attribution between ad-click events and conversions measured in Google Ads. ... Now, Consent Mode will enable conversion modeling to recover the...
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Evaluate App Performance Using Google Ad Manager
Optimize Google Ad Manager to Meet ObjectivesExplore the apps insight card and single apps page in Google Ad Manager. Learn how to use the Mediation Test Suite and delivery diagnostic tools to troubleshoot issues in apps. ...
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Set Up Apps to Monetize in Google Ad Manager
Optimize Google Ad Manager to Meet ObjectivesEnhance mobile app inventory quality for developers who choose to monetize with Google Ad Manager. ... After claiming mobile apps, targeting is much easier with the targeting picker in the Google Ad Manager UI....
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Use Data-Driven Attribution in Search Ads 360
Build Your Campaign Strategy with Search Ads 360Analyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help...
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Use Data-Driven Attribution in Search Ads 360
Search Ads 360 Certification ExamAnalyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help...
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Use Search Ads 360 and Google Analytics 4
Build Your Campaign Strategy with Search Ads 360"Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. *This course provides background,...
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Drive foot traffic to your store with Google Ads
Increase awareness with Google AdsLearn how Google Ads can help you drive traffic from online advertising to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand...
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Boost Your Active View Score in Ad Manager
Drive Advertising Revenue with Google Ad ManagerDiscover viewability and why it’s important for publishers to consider. Use Ad Manager’s active view score to drive ad performance on your site or app. ... Active View, Google Ad Manager ... Check your knowledge Track...