On completion of this course you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. About this course Learn the fundamentals of digital marketing, and help grow your business or career. Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course. There are 24...
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Message colleagues instantly with Google Chat
Basic use of Google Workspace for Education FundamentalsGoogle Chat is a great way to efficiently communicate with colleagues and students in real time across different devices. Explore how to set up and implement processes to use this to enhance communication across your...
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Use Ads Creative Studio to Make Effective Video Ads
Create Effective Ads for Google Marketing Platform CampaignsLearn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...
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Use Ads Creative Studio to Make Effective Video Ads
Create Effective Ads for Video CampaignsLearn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...
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Distance Learning without Internet access
Distance Learning For EducatorsInternet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to...
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Confirm Data Is Being Collected
Get started using Google AnalyticsValidate that data is coming into Google Analytics from your website or app. ... analytics, google analytics, ga, ga4, digital analytics ... You learned how to set up data collection for websites and apps. Now let's...
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Communicate with a wider audience in Meet
Premium Teaching & Learning FeaturesBenefit from live streaming options built into Google Meet for easy large scale meetings. ... Additional Resources Live streaming events Knowledge check Live stream to a public audience Reflect on what you have...
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Filter and Compare Data In Reports
Use Google Analytics for Your BusinessGet specific data and insights you need from your reports using filters and comparisons. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Now that we know about default reports, let's examine...
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Group Valuable Customers with Audiences
Measure Your Marketing with Google AnalyticsYour customers are key to the success of your business. You can use audiences in Google Analytics to learn more about your customer segments and make decisions that can help you reach your business goals. ... link...
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Optimize Budgets with Performance Planner
Explore Search Ads Optimization Best PracticesLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
Foundations of AI-Powered Search Ads for StrategistsLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
Intermediate AI-Powered Search Ads for Strategists & PractitionersLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
AI-Powered Performance Ads CertificationLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
Foundations of AI-Powered Search Ads for PractitionersLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Optimize Budgets with Performance Planner
Foundations of AI-Powered Performance AdsLearn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...
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Control your content through claims
YouTube Music Rights Management Certification... Become well versed in claims Identify where claims originate Exempt specific channels from claims Use campaigns to manage song UGC Try it Check your knowledge Whether you’re new or experienced when it comes to...
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Measure What Matters with Conversions
Measure Your Marketing with Google AnalyticsSome customer activities are very important to your business, and in Google Analytics these are called conversions. Let’s look at conversions, what they are, and why they're important. ... conversion events,...
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Google Chat is a great way to efficiently communicate with colleagues and students in real time across different devices. Explore how to set up and implement processes to use this to enhance communication across your institution. ... Communicate with Google Groups Reflect on what you have learned Knowledge check Create and name group chats Chat...
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Take Steps to Measure Display’s Full Value
Measure the Full Value of Google Display AdsFirst, learn how to evaluate your Display campaign results with view-through conversions in Google Ads and the Model Comparison Tool in Google Analytics. Then, try it yourself with a simulation that lets you engage...
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Take Steps to Measure Display’s Full Value
Take Steps to Measure Display’s Full ValueFirst, learn how to evaluate your Display campaign results with view-through conversions in Google Ads and the Model Comparison Tool in Google Analytics. Then, try it yourself with a simulation that lets you engage...
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Learn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative...