Use Buyer Decisioning with PG Deals
Integrate buyer decisioning for Programmatic Guaranteed Deals (PG) to optimize and reduce media waste. ... optimization, ADX, ad exchange, audience lists, Programmatic, Authorized Buyers ...
Integrate buyer decisioning for Programmatic Guaranteed Deals (PG) to optimize and reduce media waste. ... optimization, ADX, ad exchange, audience lists, Programmatic, Authorized Buyers ...
...familiar with the term, but he isn't too familiar with the various features and functionalities it can be combined with for Authorized Buyers. Lucky for Luca, his colleague, Claire, can help. Meet Luca and Claire...
...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
...Reporting. To generate a report for programmatic deals:Sign in to your Authorized Buyers account at google.com/authorizedbuyersClick Reporting from the left-hand menu How to get started Enter a meaningful name for...
...interface, which reports are available, how to use these reports, and manage the data you send. ... After completing this Google Analytics learning path, you'll be able to: Navigate the Google Analytics interface...
...data, how to set up your account, and how dimensions and metrics power your reports. ... After completing this Google Analytics learning path, you'll be able to: Understand how Google Analytics collects and...
...for you, your advertisers and your users. Discover robust ad blocking tools, learn how to stay ‘policy-compliant,’ and ensure that both your users and advertisers are protected. ... ad blocking tools, ad review...
Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... website tagging, website tag manager, website pixel, website code, web tag, web design tags, tagging, tag management system, tag management, sitewide...
Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... website tagging,...
Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... website tagging,...
Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business. After completing this foundational learning path on tagging, you'll be able to: Explain what site tags are and why tagging effectively is important for your business Explain the benefits of Google’s dynamic tagging...
...Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic...
...of the customer journey. Google has and continues to develop solutions to better support marketers during these changes while respecting user privacy. Below is a compilation of resources for you to use to help navigate changes and solutions related to privacy. ... Google has and continues to develop privacy solutions to better support...
This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators. The curriculum is designed to be completed sequentially (e.g. follow the lessons in the order they are listed). ... strategies, challenges, impact, amplify, assessment, barriers, technology, assess, development,...