Learn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience with the right message, and navigate automated campaigns.

After completing this learning path you should be able to:

  • Create an effective bidding and budgeting strategy
  • Deliver relevant ads with the right message
  • Use keywords to connect with the right audience
  • Implement automated campaigns
  • Adopt optimization score recommendations

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.