Improve campaign performance with optimization score

By Skillshop
Published: Apr 17, 2020
Difficulty Beginner
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 5.0 9 reviews

Learn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience with the right message, and navigate automated campaigns.

After completing this learning path you should be able to:

Create an effective bidding and budgeting strategy
Deliver relevant ads with the right message
Use keywords to connect with the right audience
Implement automated campaigns
Adopt optimization score recommendations

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

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These courses will provide foundational knowledge for building a campaign strategy using Google Ads. We’ll cover the basics of Google Search, Shopping and Display.

Learn about Google’s automated bidding strategies, including Smart Bidding, to reach your marketing goals more efficiently.

Learn how to deliver the right message on Google Search and Display.

Learn how to connect with the right audience to maximize your campaign performance.

Learn how automated campaigns help you run Display and Shopping ads more efficiently.

Watch video tutorials to learn tips and best practices for building successful campaigns that reach your marketing goals. Tip: Captions are available on videos where the owner has added them, and on some videos where YouTube automatically adds them. You can change the default settings for captions on your computer or mobile device.

The more you learn about Google Ads on Skillshop, the better you can do for your business, and your clients. Explore additional learning paths to learn more ways to use Google Ads in your business.