Demonstrate your ability to strategize, develop, manage and optimize Google Ads Search campaigns. By earning the Google Ads Search Professional Certification, Google recognizes your ability to:
- Use best practices to create a Google Search campaign.
- Create a strategy to reach your customers based off of your marketing objectives.
- Use Search ad formats to drive results for your business.
- Create a smart bidding strategy aligned to your marketing objectives.
- Describe optimization strategies to increase sales or leads Search campaigns.
- Develop a value-based strategy using bidding and budgets to meet marketing objectives.
- Explain advanced creative customization with Google Search ads.
- Use bidding optimization best practices to fulfill marketing objectives with Google Ads.
- Implement Performance Planner best practices to help fulfill marketing objectives.
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