Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp.
After completing this intermediate learning path, you'll be able to:
- Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic Guaranteed deal workflow.
- Reach the right person at the right moment with the right message by building and activating your audiences using the Audience module against your audience-related goals.
- Scale the use of your creatives through using drafts, applying bulk functions, and enabling optimizations of multiple creatives to better fill impressions.
- Determine appropriate bid strategies and implement automated bidding for your campaigns.
- Choose or create appropriate attribution models that best reflect how your digital advertising impacts business outcomes using the attribution model creation workflow.
- Recognize the product features in Display & Video 360 in the mobile app space and understand how to implement the mobile app choices within existing workflows.
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