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Google Ads Certifications
Apply your Google Ads knowledge
Build Upon Your Google Ads Expertise
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Google Marketing Platform

Google Marketing Platform Certification Exams
Display & Video 360
Search Ads 360
Campaign Manager 360
Creatives
Google Web Designer
Programmatic concepts
Mobile
About Google Marketing Platform
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Google Analytics

Google Analytics 4
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Fundamentals of Inclusive Marketing for Agencies

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Learn How to Create Google Search Campaigns
Post-Self-Assessment

Pre-Self-Assessment

Reach your Goals with Search Campaigns
Develop a Strong Search Campaign Structure

Create a Keyword Strategy to Reach Users
Increase Reach with Dynamic Search Ads
Build a Remarketing Strategy for Search Ads
Create a Prospecting Strategy for Search Ads
Try It Out: Create and Implement a Remarketing List

Reach Users with Expanded Text Ads
Engage Users with Responsive Search Ads
Assist Users with Ad Extensions

Increase Traffic with Maximize Clicks Bidding
Increase Growth with Value-Focused Bidding
Drive Action with Conversion-Based Bidding
Boost Awareness with Target Impression Share
Try It Out: Apply a Target CPA Bidding Strategy

Post-Self-Assessment

Previous Activity

Try It Out: Apply a Target CPA Bidding Strategy

Post-Self-Assessment

By Skillshop
Published: Sep 2, 2020
Duration 10m
Difficulty Beginner
Average rating: 4.8 44 reviews

Assessment

Required for completion - started on January 29, 2022.

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Learn How to Create Google Search Campaigns

Google Ads

Google Ads Certifications
Apply your Google Ads knowledge
Build Upon Your Google Ads Expertise
Google Ads Search
Google Ads Discovery
Google Ads Display
Google Ads Video
Shopping Ads
Google Ads - Measurement
Google Ads Apps
Mobile
Smart Campaigns
Google Academy on Air
Google Ads Tutorial Series
Performance Max
Privacy
Skillshop Agency Onboarding

Google for Education

Higher Education
Teacher Center

Google Marketing Platform

Google Marketing Platform Certification Exams
Display & Video 360
Search Ads 360
Campaign Manager 360
Creatives
Google Web Designer
Programmatic concepts
Mobile
About Google Marketing Platform
Privacy
Skillshop Agency Onboarding

Google Analytics

Google Analytics 4
Universal Analytics

All Topics

Google My Business
YouTube
Google Ad Manager
Google Cloud
Waze Fundamentals E-Learning
Google AdMob
Authorized Buyers
Android Enterprise Academy
Applied Digital Skills
Grow with Google
Partner Operations
Fundamentals of Inclusive Marketing for Agencies

All Activities

Review