Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals.

By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to:

  • Describe the importance of AI throughout Google Ads campaigns.
  • Prepare an AI automation strategy that aligns to your business goals.
  • Identify the benefits of using cross-channel AI-powered campaigns and tools.
  • Explain the importance of adopting an agile mindset, and adopt flexible budgets to respond to demand and drive real business outcomes.
  • Use Google Ads reporting and insights to bring transparency to Google’s AI.

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.