Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals.
After completing this Display & Video 360 learning path, you'll be able to:
- Discover how the Digital Marketing Maturity Framework is a roadmap to achieving success with data-driven marketing and learn what to do to move up the digital marketing maturity curve.
- Learn how frequency management and media consolidation through Programmatic Guaranteed allows for increased control and precision in performance evaluation.
- Execute and troubleshoot enhanced Programmatic Guaranteed deals
- Explore the Connected TV landscape and plan a successful Connected TV campaign including implementation, targeting, reporting and measurement.
- Automate standard workflows in DV360 with Structured Data Files and the Read/Write API