Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals.
After completing this Display & Video 360 learning path, you'll be able to:
1) Discover how the Digital Marketing Maturity Framework is a roadmap to achieving success with data-driven marketing and learn what to do to move up the digital marketing maturity curve.
2) Learn how frequency management and media consolidation through Programmatic Guaranteed allows for increased control and precision in performance evaluation.
3) Execute and troubleshoot enhanced Programmatic Guaranteed deals
4) Explore the Connected TV landscape and plan a successful Connected TV campaign including implementation, targeting, reporting and measurement.
5) Automate standard workflows in DV360 with Structured Data Files and the Read/Write API
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.