想要深入分析資料,通常就必須具備技術方面的技能或資料方面的專業知識。透過「目標對象多層檢視」工具,你可以在 Google Ad Manager 內分析第一方目標對象區隔,藉此發揮第一方資料的價值並提高收益。 ... 目標對象, 目標對象解決方案, ID, 區隔, 目標對象區隔, 第一方, 比較區隔, 區隔重疊, 目標對象多層檢視, 第一方資料深入分析, 第一方資料, 區隔比較工具, 評量表 ... 如果你希望吸引新的廣告客戶並發揮第一方資料的最大價值,就必須說明你的目標對象有何特別之處。不過,想要讓資料更有價值與實用性,往往就必須具備技術方面的技能。只要使用 Google Ad Manager 目標對象解決方案中的目標對象多層檢視,你就能簡化這個程序並提高第一方資料的價值。...
搜尋結果:ad manager
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與 Ad Manager 發布商進行程式輔助保證交易時,你可以透過程式輔助保證功能來納入或排除目標對象名單,例如 Google 目標對象。瞭解如何根據情況判斷要用哪種目標對象名單,以及在交易中使用這些名單的方法。 ... 第三方, 第一方, Google 興趣相似目標對象, 觸及率, 協商, 交易, 程式輔助保證, 程式輔助, DV360, Display & Video 360 ... 希望你有所收穫,滿載而歸。請為上方內容評分,並留言分享你認為有幫助或有待改進之處。 你是否會向其他人推薦本課程? 歡迎分享寶貴意見! 在 Display & Video 360 中與發布商協商程式輔助保證交易時,你可以運用可存取的目標對象名單觸及或排除消費者。程式輔助保證交易也支援 Google...
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將目標對象與程式輔助保證搭配使用
透過 Display & Video 360 改善及執行媒體策略與 Ad Manager 發布商進行程式輔助保證交易時,你可以透過程式輔助保證功能來納入或排除目標對象名單,例如 Google 目標對象。瞭解如何根據情況判斷要用哪種目標對象名單,以及在交易中使用這些名單的方法。 ... 第三方, 第一方, Google 興趣相似目標對象, 觸及率, 協商, 交易, 程式輔助保證, 程式輔助, DV360, Display & Video 360 ...
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Explore how to use Google Ad Manager’s Dynamic Ad Insertion solution to seamlessly optimize your ad experience for all content types. With this solution, publishers can deliver targeted ads to every viewer for all content and all devices. ... Dynamic Ad Insertion, video on demand, DAI, Server side ad insertion, SSAI, client side ad insertion,...
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...creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and engaging formats and how advertisers can build and run...
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...of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to: Maximize...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Use data from a feed to dynamically generate search campaigns, ad groups, text ads, keywords, and Google Ads sitelinks using inventory management in Search Ads 360. ... inventory campaign, Custom Feed, inventory management, inventory, SA360, Search Ads 360, GMP, Google Marketing Platform ...
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Grasp the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager 360 learning path, you'll be able to: Prepare and run campaigns that work effectively for...
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Make use of information about your business to provide reporting insights and automate campaign management using Custom dimensions in Search Ads 360. ... Google Marketing Platform, GMP, Search Ads 360, SA360, custom dimensions, campaign management, automated rule, business data ... If you're creating a custom dimension that has only one value...