All Activities

Measure Campaign Performance

Explore Campaign Manager 360's metrics for measuring and reporting out on your campaigns.

• Duration 12m
• Rating 4.0

Build Your First Campaign

Learn how to efficiently build your first display campaign in Campaign Manager 360.

• Duration 14m
• Rating 4.3

Get to Know Campaign Manager 360

Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad campaigns.

• Duration 11m
• Rating 4.5

Set Up Your Audience Strategy

Use Campaign Manager 360 to determine a successful strategy for reaching your desired audience.

• Duration 7m
• Rating 3.5

Introduction to Waze

• Duration 3m
• Rating 4.6

Drive marketing results with Google Ads

Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.

• Path
• Rating 5.0
• Beginner

Get Started with Google AdMob

Learn how to create, manage, and report on your inventory with Google AdMob.

• Path
• Duration 2.5h
• Rating 4.8
• Beginner
• Award

Best Practices

• Duration 3m
• Rating 4.4

Explore Account and Campaign Essentials

Explore Campaign Manager 360 and learn the basics of account and campaign components.

• Duration 8m
• Rating 4.7

Powering the Map

• Duration 3m
• Rating 4.8

Improve online sales with Google Ads

Discover the tools and strategies to improve online sales by maximizing performance for your clients.

• Path
• Rating 4.8
• Beginner

Create and Implement Engaging, Interactive Creatives with Google Web Designer

Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products.

• Path
• Duration 1.4h
• Rating 4.9
• Intermediate

Our Audience

• Duration 3m
• Rating 4.3

Learn how to make the most of Google Ads

Learn how to get the most out of Google Ads - from maximizing your performance to connecting with your customers - in order to reach your marketing goals.

• Path
• Rating 5.0
• Beginner

Why Waze Ads

• Duration 3m
• Rating 4.3

Serve Creative Ad Formats at Scale Using Google Marketing Platform

Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives.

• Path
• Duration 1.3h
• Rating 4.7
• Intermediate

Execute Your Mobile Campaign

Build your first mobile campaign in Campaign Manager 360.

• Duration 7m
• Rating 3.0

Formats that Matter

• Duration 3m
• Rating 4.3

Plan Your Video Campaigns

Learn how to plan your first video campaign in Campaign Manager 360.

• Duration 7m
• Rating 4.5

Wrap up & Resources

• Duration 3m
• Rating 4.9

Drive leads with Google Ads

Drive quality leads and maximize performance for your clients.

• Path
• Rating 4.7
• Beginner

Measure and Report on Your Video Campaigns

Use Campaign Manager 360's video-specific metrics to gain insights on your video campaign performance.

• Duration 5m

Execute Your Video Campaign

Build your first video campaign in Campaign Manager 360.

• Duration 8m
• Rating 3.0

Learn to build, manage, and optimize campaigns to reach your goals

Learn how to build successful campaigns using Google Ads from start to finish with this learning path optimized for account managers and planners.

• Path
• Rating 4.7
• Beginner