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Duration
Difficulty
Awards
Live Events
  • Advance Your Video Ads Expertise

    Explore advanced Video ads topics to further your knowledge of Google Ads solutions and strategies.

    • Path
    • Duration 1.5h
    • Intermediate
  • Mobile Experience Certification Exam

    Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and...

    • Path
    • Duration 1.3h
    • Rating 4.8
    • Award
  • Explore the Full Value of Video Ad Creative

    Creative is the largest driver of video campaign effectiveness. Learn how to build creative that works for YouTube for each marketing objective, discover YouTube creative tools and resources available to you, navigate how to test and measure creative with Video...

    • Path
    • Duration 1.5h
    • Rating 4.8
    • Intermediate
  • Google Academy on Air: Search Excellence

    We are excited to bring you Google Academy on Air, so you can join us remotely for exclusive training from Google product experts. These sessions will help you take your skills to the next level, as well as provide helpful...

    • Event
    • Duration 2h
  • Google My Business

    Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 42m
    • Rating 4.8
    • Beginner
    • Award
  • Measure the Performance of your Google Ads Campaign

    Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance.

    • Path
    • Duration 33m
    • Beginner
  • Learn the fundamentals of Google Ads Smart campaigns

    Understand the essentials of creating Google Ads Smart campaigns to quickly and easily get your message to customers looking for your products and services. Use this automated and simple campaign type to create an ad for your business and reach...

    • Path
    • Duration 17m
    • Rating 4.3
    • Beginner
  • Achieve Tagging Excellence

    Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business.

    • Path
    • Duration 43m
    • Rating 4.9
    • Beginner
  • Drive growth with mobile experience

    Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices for how to make the mobile experience fast, seamless, and personalized.

    • Path
    • Duration 59m
    • Rating 5.0
    • Beginner
  • Drive growth with mobile experience

    Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices for how to make the mobile experience fast, seamless, and personalized.

    • Path
    • Duration 59m
    • Beginner
  • Explore the Value of Discovery Ads

    Discovery ads help you reach up to 3 billion people looking for inspiration across their personalized feeds on YouTube, Discover, and Gmail. Put your products in front of new audiences as they explore their interests — no search query needed.

    • Path
    • Duration 1.1h
    • Rating 5.0
    • Beginner
  • Measure the Full Value of Google Display Ads

    Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google...

    • Path
    • Duration 38m
    • Intermediate
  • Take Steps to Measure Display’s Full Value

    Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in...

    • Path
    • Duration 38m
    • Rating 4.0
    • Intermediate
  • YouTube Music Rights Management Certification

    Dive into the world of digital music rights on YouTube. Designed for music content owners, this course explores the tools and strategies that help teams effectively deliver content and control music assets at scale.

    • Path
    • Duration 4h
    • Rating 4.9
    • Advanced
    • Award
  • Optimize Google Search Ads Campaigns

    Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business.

    • Path
    • Duration 1.0h
    • Intermediate
  • Learn How To Launch Shopping Ads

    Help grow your retail business and master the basics of setting up and launching a Shopping Program.

    • Path
    • Duration 2h
    • Rating 4.0
    • Beginner
  • Launch Your Shopping Ads Strategy

    Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer.

    • Path
    • Duration 2h
    • Beginner
  • Fundamentals Training

    For educators who are new to Google tools, this course focuses on rethinking and retooling with Google Workspace for Education Fundamentals to maximize teaching impact.

    • Path
    • Duration 15.1h
    • Rating 4.3
    • Beginner