Learn the fundamentals of Google Ads Search
Learn how to create and customize Google Search campaigns to help grow your business by getting your ads in front of more customers looking for what you offer.
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Learn how to create and customize Google Search campaigns to help grow your business by getting your ads in front of more customers looking for what you offer.
Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.
Explore advanced Video ads topics to further your knowledge of Google Ads solutions and strategies.
Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and...
Creative is the largest driver of video campaign effectiveness. Learn how to build creative that works for YouTube for each marketing objective, discover YouTube creative tools and resources available to you, navigate how to test and measure creative with Video...
Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business.
Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices for how to make the mobile experience fast, seamless, and personalized.
Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices for how to make the mobile experience fast, seamless, and personalized.
Advance your Display & Video 360 knowledge by exploring the digital marketing maturity framework, Connected TV, Strategic Data Files, the API and digging deeper into Programmatic Guaranteed.
Dive into the world of digital music rights on YouTube. Designed for music content owners, this course explores the tools and strategies that help teams effectively deliver content and control music assets at scale.
For educators who are new to Google tools, this course focuses on rethinking and retooling with Google Workspace for Education Fundamentals to maximize teaching impact.
Technology has broken physical barriers in which classrooms of history were confined. Connections to other cultures are a Meet call away and virtual tours of Machu Pichu are available to anyone with internet access. Access to this depth and breadth...
The proper use of technology helps students learn better, and as a whole it enables schools to function better. This program is an important step towards ensuring that all students learn, explore, and have a positive experience online.
Get up to speed on using Chromebooks in your classroom or institution with this structured training path.
Improve your skills as a trainer as you learn to create and deliver inspiring training sessions on Google tools.
Moving beyond fundamentals, this advanced course teaches cutting-edge strategies for integrating Google in your classroom.
While you will know best how to address your students’ learning needs, Chromebooks include features that may be helpful to students who are low vision or blind, have limited motor functionality, are hard of hearing, or may need extra assistance...
Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business.
This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators.