Build Your First Campaign
Learn how to efficiently build your first display campaign in Campaign Manager 360.
All Activities
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Measure Campaign Performance
Explore Campaign Manager 360's metrics for measuring and reporting out on your campaigns.
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Get to Know Campaign Manager 360
Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad campaigns.
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Gather insights with Floodlight
Gain insights on campaign performance with Floodlight.
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Understanding Incrementality Experiments
Learn the benefits of incrementality, how it differs from other types of experimentation, the methodology, and Google's incrementality tools.
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Explore the Google Incrementality Toolbox
Learn about the four incrementality tools Google offers and how they work.
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Discover How Incrementality Works
Learn how treatment and control groups are measured and how to conduct an experiment.
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Get to Know Incrementality Experiments
Learn the importance of experimentation, the benefits of incrementality experiments and when to use them.
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Create and Manage Google Ads Video Campaigns
Learn the foundations of creating and managing Video campaigns in Google Ads that align to your awareness, consideration, and action goals.
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Discover the Next Generation of Google Analytics
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.
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Google Analytics Certification
Earn a Google Analytics Certification by demonstrating your understanding of Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features. Get certified by passing the assessment.
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Grow Offline Sales Certification
Earn a Grow Offline Sales Certification by demonstrating your ability to connect products and services with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
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Google Ads Search Certification
Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
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Google Ads Display Certification
Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
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