...business objectives To build a strong foundation for automated advertising, advertising managers need to begin with the goals that align with their marketing and business objectives. This tells machine learning an advertiser’s desired outcome and allows a marketer to choose the best automated bidding strategy to maximize value for their...
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Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...