Watch videos by Google Ads experts to learn how to connect with customers when they are online to drive in-store traffic and sales. ... Watch videos by Google Ads experts to learn how to drive in-store traffic and...
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives. After completing this foundational learning path on Google Analytics, you'll be able to: Describe how Analytics addresses your...
We're excited to bring you Google Academy on Air, so you can join us for exclusive digital trainings led by Google product experts. You’ll learn strategies to help you reach your marketing objectives, gain insight into the latest Google Ads products, and get your questions answered by specialists. The shopping landscape has changed, and now is...
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Explore the videos below to discover actionable ways to reach customers in moments of inspiration and need, drive online sales with Search Ads, Display Ads, and YouTube, and enhance your retail or sales strategy with...
Discover the best practices for creating and managing Video action campaigns to help you achieve your performance goals. ... Discover best practices for creating and managing Video action campaigns to help you achieve...
Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...
Focus on how your assets are performing against your goals before bidding begins by choosing how to optimize between the available creatives to fill an impression. ... Google Marketing Platform, GMP, Creative,...
Focus on how your assets are performing against your goals before bidding begins by choosing how to optimize between the available creatives to fill an impression. ... Google Marketing Platform, GMP, Creative,...
Use Ad Manager’s robust reporting to generate unified reports and gain a comprehensive understanding of your ad stack, without the need to regularly and manually reconcile reports from across multiple providers. Use...
Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. After completing this intermediate Google Ads Search learning path, you'll be able to: Determine the Google Search Ads marketing metrics that align to your marketing...
We're excited to bring you Google Academy on Air, so you can join us for exclusive digital trainings led by Google product experts. You’ll learn strategies to help you reach your marketing objectives, gain insight into the latest Google Ads products, and get your questions answered by specialists. You don’t just need more leads, you need better...
Learn how Optimization Score can help you save time, identify cost-savings opportunities, and quickly adapt to market dynamics. ... opti score, Optimization, optimization score ... Learn how Optimization Score can...
Learn how Optimization Score can help you save time, identify cost-savings opportunities, and quickly adapt to market dynamics. ... optimization score, display optimization, opti score ... Learn how Optimization Score...
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How can improving your campaign benefit your business? Harness Search campaign optimization best practices to unlock new potential. After completing this intermediate Google Ads Search learning path, you'll be able to: - Determine the Google Ads marketing metrics that align to your marketing objectives - Describe optimization strategies for...
Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for the types of things you offer. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store, and discover how Smart Shopping campaigns can help you maximize...
Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement...
Curate your view in Google Ads to focus on the numbers that matter most to your business. Generate views and reports that help tell the story of how you’re performing. ... business objectives, marketing objectives,...
Learn about conversion rate optimization and why it matters. Understand how to identify, prioritize, and test potential improvements for mobile sites and apps. ... Google Ads, Mobile, Apps, Growth, mWeb, CRO,...
Learn about conversion rate optimization and why it matters. Understand how to identify, prioritize, and test potential improvements for mobile sites and apps. ... Google Ads, Mobile, Apps, Growth, mWeb, CRO,...
Learn about conversion rate optimization and why it matters. Understand how to identify, prioritize, and test potential improvements for mobile sites and apps. ... Google Ads, Mobile, Apps, Growth, mWeb, CRO,...
Put machine learning to work with Ad Manager’s Opportunities and Experiments. This effective tool can help you scale strategic optimizations and maximize your revenue. ... Ad Manager, Opportunities, Experiments, yield...
Understand the essentials of creating Google Ads Smart campaigns to quickly and easily get your message to customers looking for your products and services. Use this automated and simple campaign type to create an ad for your business and reach your goals. After completing this Smart campaigns foundational learning path, you’ll be able to:...
