Learn why this is the right moment to dive into in-app advertising. ... app inventory, mApp inventory, mobile marketing, app-ads.txt, brand safety, pre-bid verification, in-game advertising, premium mobile inventory,...
Configure in-article and in-feed video ads in Google Ad Manager to extend your reach and increase yield. Learn how to create useful reports and troubleshoot in Google Ad Manager. ... Outstream, in-article, in-feed,...
Use data from an inventory feed to dynamically generate search campaigns, ad groups, text ads, keywords, and Google Ads sitelinks using inventory management in Search Ads 360. ... Google Marketing Platform, GMP,...
Google Web Designer features components that focus on interactions for eliciting better user engagement and experience. These components can easily be implemented, but they can also be customized to meet specific...
Get to know the Inventory module in Display & Video 360, and find out how it can help you browse, discover, and negotiate deals for available inventory across deal types and sellers. ... Display & Video 360, DV360,...
Learn how native display and video ads work to enhance the performance of your media campaigns. ... Authorized Buyers, ad exchange, ADX, Programmatic, Inventory, in-app advertising, app inventory, mApp inventory,...
In this module, you’ll learn how to understand the principles of differentiated instruction and how technology can be applied to support differentiated instruction in the classroom. By the end of this module, you will...
Discover how recent and emerging industry standards address the complexities of the video ad ecosystem. Find out how Google Ad Manager works to seamlessly support video publishers by supporting and integrating with...
Practice creating a remarketing list and implementing it in your Search campaign in the Google Ads user interface. ... smart bidding, search smart bidding, search bidding, target impression share, target impression...
Successfully set up an in-app campaign in Display & Video 360. ... in-app advertising, app inventory, mApp inventory, mobile marketing, app-ads.txt, brand safety, pre-bid verification, premium mobile inventory,...
Explore how to use Google Ad Manager’s Dynamic Ad Insertion solution to seamlessly optimize your ad experience for all content types. With this solution, publishers can deliver targeted ads to every viewer for all...
Learn various types of audiences you can use in Google Ad Manager and how to more effectively match the right users with your inventory. ... Audience, Audience Solutions, Identifier, segments, audience segments,...
Learn how to set up Google Display ads to influence consideration with strategies such as Life Events, Custom Intent, and In-Market Audiences. Discover how to apply best practices and optimize your campaign once it's...
Make use of targeting and filtering from your data in Campaign Manager and Display & Video 360 to deliver dynamic creatives that help consumers consider your brand. In this course, you’ll learn how to use Studio IDs...
Learn how to set up audiences in Google Ad Manager and when to use certain types of audiences to more effectively match users with the inventory you’re selling. ... Audience, Audience Solutions, Identifier, segments,...
Practice setting up a standard Display campaign’s In-Market Audience solution to reach or re-engage prospective customers. ... audiences, google display ads audiences, audience targeting, in market, inmarket,...
Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. After completing this intermediate learning path, you’ll be able to: Learn about the different...
Learn why your video ads may not show and how to resolve errors. ... VAST errors, Delivery tools, Unfilled impressions, Quadruplex, video suite inspector, video troubleshooting ...
Learn the basics of setting up your Discovery ads and the importance of picking the right assets for them. Then, practice building inspiring ads that will stop your customers mid-scroll. ... Discovery, Discovery ads,...
Learn the basics of setting up your Discovery ads and the importance of picking the right assets for them. Then, practice building inspiring ads that will stop your customers mid-scroll. ... Discovery, Discovery ads,...
Turn raw information into powerful insights with Google Ad Manager. Know exactly what ad inventory is available and how to maximize its value. Learn how to run and interpret forecasts during each campaign stage to...
Discover how recent and emerging industry standards address the complexities of the video ad ecosystem. Find out how Google Ad Manager works to seamlessly support video publishers by supporting and integrating with these standards. ... User agents, Programmatic Access Library, Viewability, Google Interactive Media Ads SDK, video industry, Video...
Learn how to increase visibility and brand awareness by implementing a Target Impression Share Smart Bidding strategy in your Search campaigns. ... smart bidding, search smart bidding, search bidding, target...
privacy, measurement, iOS, privacy-centric measurement, conversion modeling ... Ecosystem shifts, like Apple's iOS 14 changes, introduce new opportunities and challenges for marketers. Join us for the second...
