Learn the fundamentals of measuring digital ad performance and get Google Ads certified.
Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Make better advertising decisions by understanding how digital ads performance is measured and actioning data-driven insights to improve your campaigns.
As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help.
Learn the benefits of incrementality, how it differs from other types of experimentation, the methodology, and Google's incrementality tools.
