Learn how to make the most of Google Ads
Learn how to get the most out of Google Ads - from maximizing your performance to connecting with your customers - in order to reach your marketing goals.
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Get Started as an Authorized Buyer
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
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Drive leads with Google Ads
Drive quality leads and maximize performance for your clients.
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Get Started with Campaign Manager 360
Master the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs.
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Get Started with Google AdMob
Learn how to create, manage, and report on your inventory with Google AdMob.
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Get to Know Google Marketing Platform
Google Marketing Platform brings together Google solutions to help you reach your digital marketing goals. Discover how this useful program can help you manage your campaign from end to end.
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Get Started with Verification
Remain compliant by using the Verification tool.
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Explore Account and Campaign Essentials
Explore Campaign Manager 360 and learn the basics of account and campaign components.
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Create and Implement Engaging, Interactive Creatives with Google Web Designer
Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products.
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Drive marketing results with Google Ads
Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
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Learn the Value of Search Ads 360
Learn how to set up your search campaigns and unlock their full potential with Search Ads 360.
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Power Your Media Plan with Display & Video 360
Learn how to plan, execute, and measure your media plan with Display & Video 360.
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Gather insights with Floodlight
Gain insights on campaign performance with Floodlight.
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Get to Know Campaign Manager 360
Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad campaigns.
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Learn to build, manage, and optimize campaigns to reach your goals
Learn how to build successful campaigns using Google Ads from start to finish with this learning path optimized for account managers and planners.
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Discover the Next Generation of Google Analytics
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.
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Explore the Power of Creatives With Google Marketing Platform
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
