...Essential Editing Course! This is a key step in becoming a better Waze map editor and making a bigger impact on drivers’ driving experience. If you haven’t yet, we recommend completing the Basics Course first to get familiar with the Waze Map Editor. In this course, you’ll learn how to handle situations where some map elements are locked to...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
