通过 Display & Video 360 优化和执行媒体策略
探索数字营销成熟度框架、联网电视、结构化数据文件和 API，同时更深入地研究有保证的程序化交易，以强化您的 Display & Video 360 知识。
所有课程
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Advance and Execute Your Media Strategy with Display & Video 360
Advance your Display & Video 360 knowledge by exploring the digital marketing maturity framework, Connected TV, Strategic Data Files, the API and digging deeper into Programmatic Guaranteed.
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Campaign Manager 360 使用入门
掌握 Campaign Manager 360 的基础知识，学会制作、衡量和优化可满足您的数字营销需求的广告系列。
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Get Started with Campaign Manager 360
Master the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs.
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利用 Display & Video 360 制定媒体策略
更深入地探索有保证的程序化交易、其他广告素材、使用自动出价进行优化、归因模型和移动应用，积累有关 Display & Video 360 的基础知识。
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Build Your Media Strategy with Display & Video 360
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, additional creatives, optimizations with automated bidding, attribution models, and mobile app.
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Display & Video 360 认证考试
Display & Video 360 认证考试会考查以下方面的知识：程序化交易和直接交易广告系列设置，包括分配广告资源、目标、预算、定位条件和广告素材。此外，本考试还会针对与问题排查、效果衡量和优化有关的关键任务及工作流程进行测试。
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Display & Video 360 Certification Exam
The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance, and optimization.
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Search Ads 360 Certification Exam
The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.
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通过 Google Ad Manager 制定第一方数据策略
了解 Google Ad Manager 高度注重隐私的工具如何帮助您提高广告的相关性，并在不断变化的隐私保护环境中制定长效的数据策略。
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面向发布商的高度注重隐私的解决方案
此系列课程涵盖了相关进阶知识，能让您在高度注重隐私的市场环境中取得成功。
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Build a First-Party Data Strategy with Google Ad Manager
Discover how Google Ad Manager’s privacy-forward tools can help you improve the relevance of your ads and create a durable data strategy in an evolving privacy landscape.
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Privacy-forward Solutions for Publishers
This collection of learning includes intermediate-level content to help you succeed in a privacy-forward world.
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