Drive marketing results with Google Ads
Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
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Get Started With Campaign Manager
Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs.
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Master creative essentials with Google Ads
Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats.
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Improve campaign performance with optimization score
Learn how to use optimization score recommendations to get the best results from your Google Ads campaigns.
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Drive leads with Google Ads
Drive quality leads and maximize performance for your clients.
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Build Your Media Strategy with Display & Video 360
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models, and mApp.
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Learn the basics of Google Ads Video audiences, formats and creative
Connect with your audience, reach potential customers along the entire purchase journey and meet your marketing objectives with the YouTube and Google Video ad solutions.
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Learn how to make the most of Google Ads
Learn how to get the most out of Google Ads - from maximizing your performance to connecting with your customers - in order to reach your marketing goals.
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Make Impactful Creatives with Google Web Designer
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
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Build Your Campaign Strategy with Search Ads 360
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.
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Waze Ads Fundamentals Assessment
You’re about to test your Waze knowledge. The Waze Ads Fundamentals assessment consists of 48 questions and takes 50 minutes to complete. Keep in mind: You’ll need a score of 80% or higher to pass If you end the assessment early or...
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Get Started with Google AdMob
Learn how to create, manage, and report on your inventory with Google AdMob.
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Improve online sales with Google Ads
Discover the tools and strategies to improve online sales by maximizing performance for your clients.
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Increase awareness with Google Ads
Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.
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Get Started as an Authorized Buyer
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
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Learn How to Create Google Search Campaigns
Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time.
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Learn to measure your Google Ads campaign performance
Make better advertising decisions by understanding how digital ads performance is measured and actioning data-driven insights to improve your campaigns.
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