Drive marketing results with Google Ads
Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
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Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs.
Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats.
Learn how to use optimization score recommendations to get the best results from your Google Ads campaigns.
Drive quality leads and maximize performance for your clients.
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models, and mApp.
Connect with your audience, reach potential customers along the entire purchase journey and meet your marketing objectives with the YouTube and Google Video ad solutions.
Learn how to get the most out of Google Ads - from maximizing your performance to connecting with your customers - in order to reach your marketing goals.
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.
You’re about to test your Waze knowledge. The Waze Ads Fundamentals assessment consists of 48 questions and takes 50 minutes to complete. Keep in mind: You’ll need a score of 80% or higher to pass If you end the assessment early or...
Learn how to create, manage, and report on your inventory with Google AdMob.
Discover the tools and strategies to improve online sales by maximizing performance for your clients.
Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time.
Make better advertising decisions by understanding how digital ads performance is measured and actioning data-driven insights to improve your campaigns.